In this episode, I challenge you to think about the after effect of the global pandemic. It WILL have an effect on your business. For better or worse remains to be seen. But make no mistake. With such a global shift, it will affect your business. Not just now, but perhaps years from now. People’s values will change. What’s important to them will change. The time is now to consider how your business fits into the new “norm.”
What’s possible? We are all living under constraints of some kind during this global pandemic. Entire countries under lockdown. Some states in the US under stay at home orders. Almost everyone forced to work at home. Financial constraints frightening and becoming a problem for many. Making do with whatever supplies and groceries we have in our house. In this episode, I explore what’s possible. We look at how constraints can inspire creative solutions.
The global coronavirus pandemic has almost everyone nervous. Maybe even more so those of us in our Creative Warriors community who are afraid of the impact this will have on their business. But there is another side. It is possible to use this time to thrive. This is not my first rodeo in the world-changing events arena. I’ve been through 911, the Great Recession and now this. I have some practical advice for you that I hope you’ll take to heart. Advice that is meant for the unique experience of being a Creative Warrior.
Business owners often fear that price and what they charge for their services and products is going to deter customers. Well, guess what? It should! The impression you create as to approximately what your price range is has a lot to do with attracting your ideal customers and keeping the customers that are going to waste your time away. Find out what stops people from buying and how pricing can help you attract your ideal customers.