Author: jeffrey-shaw

THE WARRIOR OF RESILIENCE   

Has social media ruined the meaning of engagement? Actually, social media is just the base camp for the type of engagement that is currently available to us. There is nothing wrong with getting ‘likes’ but humans are desperate for more. What do we do with these ‘likes.’ How do we build from there? Whether it’s taking care of employees or courting customers, it’s time we start striving for a higher level of connection.

 (more…)

WARRIOR OF RECIPROCITY

Social media has diluted what engagement means. In the real world, engagement means creating real relationships. Not just capturing a “like” or a comment on a post. Engagement means to gain someone’s full attention and create a dialogue, a conversation and a relationship. What are you doing in your business to create real engagement with your customers? Listen in to see how important this is and how engagement is next level customer service. (more…)

THE WARRIOR OF RESTRAINT   

Most entrepreneurs understand how important it is to have a clear purpose. Unfortunately for many, “purpose” has become more of a marketing tool and has lost its authenticity. There are plenty of brands, however, that have been able to keep their purpose clear, instilling pride from their consumers, and, as a result, have a competitive advantage to those that don’t.

 (more…)

WARRIOR OF RECIPROCITY

The world around us and our customers are changing all the time. Paying close attention to these changes can make the difference as to whether your business stays relevant or not. Have you ever seen a business close and wonder, “how could they have not seen this coming?” Make your business future proof by learning to pay attention. (more…)

THE OWN MUSIC WARRIOR   

Most of us have something that we’re really into. Maybe it’s a band, a sports team, or Harry Potter. Whatever it is, most of us can say we’re big fans of something and that we enjoy sharing in that community. But we often think of fandom as a surface level experience. In reality what we’re experiencing is a human bonding through a shared experience. And these days fandom can be found in so much more than sports or entertainment.

 (more…)

WARRIOR OF RECIPROCITY

In big ways and in little ways, our worlds often get rocked. Especially as Creative Warriors. It can be something like losing a client, something not working or a sudden change. My world was rocked in a big way recently with the sudden death of my 59-year-old brother just before Christmas. But what I want to share is how you can handle the situation when your world gets rocked, whether it’s in a big way or not. I think there’s something for us all to learn here. (more…)

THE WARRIOR OF EMPATHY   

We’re going to change things up a bit here on Creative Warriors. This week I’m thrilled to welcome a guest who’s 6-week course I will be taking in the new year. Once I’ve finished the course, I plan on having this guest back to discuss my results. Sure, it’s a little intimidating to be doing this so publicly. But my goal is to show you all how important this work can be. What is it that I am going to be working on? It’s called “Positive Intelligence,” or “PQ” for short, and I’m hoping this year we can all raise our PQ together.

 (more…)

THE WARRIORS OF HOLIDAY SPIRIT

I always love it when an episode lands on Christmas Day! It’s yet another time when I get to reflect and be thankful for everything my Creative Warriors community has given me. So, I wanted to revisit one of our special Christmas episodes where we had two very special guests. First, we had the extremely rare opportunity to chat with the big man himself– Santa Claus! I mean, seriously, how often do you get the chance to speak directly to Santa?! Our second guest is my good friend and fellow warrior, the very talented Cecelia Otto who performed a special holiday song for us. It’s one of my favorite songs! I loved this very special episode, and send you all my very best wishes for the holidays.

 (more…)

THE WARRIOR OF FAITH   

I’ll admit that the idea of creating a brand new category is intimidating. Not many of us feel like we might be the next Steve Jobs. But creating categories is not only more approachable than we think, but often right in front of us. All it takes is a simple re-framing of how you position your business as a specific human-focused solution.

 (more…)

WARRIOR OF RECIPROCITY

In this episode, I offer you a tool to evaluate the true hourly value of your business. I call it the rule of thirds. Listen in and you’ll understand why. Once you understand this, you’ll know better what to say yes to and what to say no to. You’ll be able to reevaluate what services and products are worth your time and which aren’t. You’ll be more clear on where to put your attention. And you can figure out how to scale your business.

 (more…)