Author: jeffrey-shaw
THE PHONE-A-FRIEND WARRIOR
So often, the words we use around marketing are overly aggressive. We say that we want to reach a “target audience,” we need to “penetrate” the market, or we need to “push” our product. But words have energy. To attract our ideal customers we have to first stop thinking of them as a target.
Warrior of Reciprocity
The idea of changing a scarcity mindset to an abundant mindset can seem like a daunting task. Sort of like a complete makeover when all we need is a haircut. This episode offers you ideas on how to pay attention to the subtleties of your thoughts and words to build an abundant mind every day, all day long.
THE HELPFULNESS WARRIOR
One thing I truly believe creatives struggle with is feeling like a sleazy salesman. We want to focus on our craft and become hesitant about the business development side of what we do. Most of the time that means selling ourselves short, and not getting the respect we deserve for our hard work. Luckily, the solution isn’t too tough. You really need to just shift your mindset and realize that selling isn’t bad.
Warrior of Reciprocity
Common advice is to work ON your business more than IN your business. Great advice for keeping us from getting caught up in trivial tasks at the sacrifice of moving our businesses forward. Better yet though is to work OUTSIDE your business more than ON it. Found out what I mean by that and how this idea can completely revolutionize your business.
THE CONNECTION WARRIOR
Social media is a necessity for every business. What started out as a tool for personal expression is now an important way to gain brand recognition. As Facebook usership declines, Instagram is leading the charge- it’s recently hit one billion active monthly users. If you’re dragging your feet on taking your brand to Instagram, you’re missing out on some massive opportunities.
THE REMEMBRANCE WARRIOR
Many of us grew up thinking that if you work hard and you don’t give your boss any trouble, you’ll you have a nice future. There was a clear hierarchy, and you had to stay in your lane. But as the world is changing, the definition of leadership is changing, too. When we talk about leadership, no longer are we talking just about the heads of companies- anyone can be a leader.
Warrior of Reciprocity
For many entrepreneurs and small businesses, the upcoming holiday season can be the busiest time of year. While hopefully, that’s a good thing, it can also take its toll on your health and mental state. Having been a portrait photographer for so many years and doing 60-70% of my business in the last 3 months, I know this feeling very well. I offer some practical advice on how to avoid and recover from seasonal burnout.
THE CHIP WARRIOR
One of the biggest challenges creatives face is the onslaught of advice. So many of us are running around chasing our tails because there is so much information available. Best practices can feel like spokes on a wheel that are endlessly turning, and it can be difficult to break the cycle.
Warrior of Reciprocity
Why is it we are often encouraged to get out of our comfort zones but rarely encouraged to get IN our comfort zones? Well, that’s what I’m encouraging you to do during this holiday season. Get IN your comfort zone. Shouldn’t it be about balance? If you’re going to stretch outside your comfort zone, which you will as a Warrior, then it needs to be balanced with being in your comfort zone. What better time of year than this season of tradition, celebration and comfort food.
THE DISPASSIONATE WARRIOR
So many creative professionals get frustrated with the idea that they need to have a “niche.” We don’t like to feel like we’re being painted in a corner. It can feel paralyzing. We think to ourselves, “Why do I need to choose just one thing!” Most of us are driven by feeling fulfilled by the creative work that we do. We don’t want to sacrifice it for the sake of the business. So how can we find the direction that will make us successful in our work and then focus on it?
Get Jeffrey’s book!
In LINGO, serial entrepreneur, business coach, and host of Creative Warriors podcast, Jeffrey Shaw reveals how to make your business irresistible to your ideal customers by speaking their Secret Language.
