Author: jeffrey-shaw
WARRIOR of Reciprocity
If you’re in business and plan on being in business for the next several years or more, you better plan on understanding the often misunderstood millennials. They are a major buying force. From a marketing perspective, they are both predictable and unpredictable. To me, Shaun Gold embodies the millennial generation. A nightclub promoter, known as “the nightlife ninja”, he’s part partier and part intellect having written four books. Part carefree and part very intentional. This IS the millennial manifesto.
WARRIOR OF CREATIVITY
I’m sure you’ve heard a lot of people preach about how you need to find your niche. Although this is true, as an entrepreneur you want to make sure you find your niche. By that I mean your area of expertise.
WARRIOR of Reciprocity
Story telling in business has become the “in” thing. It’s a great way to tell the story of your business and why you do what you do. But let’s flip this around. How about stories that create relevancy with your ideal customers? Told in the right way, stories can create a bond between you and your ideal customer. So it’s not about you or your business. It’s also not a story about them. It’s a story of shared values and life experiences to create relevancy and build relationship.
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WARRIOR OF DETERMINATION
One of the most important things you can do in this world is discover your purpose. It’s really heartbreaking when an entrepreneur spends decades building a business that’s something they don’t care about. They start to feel burned out, and are too scared to try anything else because they’ve become dependant on the income that’s been created.
WARRIOR of Reciprocity
Many people have a hard time charging what they are worth. This is often because it’s easy to not see value in what comes easy to you. Your gift. Most people have no problem charging a lot for what’s hard or takes up a lot of time. It’s actually the other way around. What comes easy to you is likely what you should charge the most for. Mellissa Seaman will help you find your gift and work with your gift, not against it.
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THE NO QUIT WARRIOR
Running a business is a lot like playing sports. Now, I’m not a big sports guy myself, but I certainly respect the passion and drive that athletes have. One of the most important things that sports does right, which a lot of businesses fall short on, is having the support from others.
Entrepreneurs tend to try to do it all themselves, which in the beginning is a necessity. As your business starts to grow, though, it quickly becomes a team sport. You need to know who to have that makes up for your weakness, and who you can pass the ball to when it’s required.
WARRIOR of Reciprocity
One of the things that holds many people back is a fear of becoming “that person.” As if getting recognition or having financial success is going to inherently change who you are. Sure, perhaps it does for some people. But if you are kind-hearted, person-driven in the first place, it’s unlikely success is going to change you into someone you’re not proud of. Often, quite the opposite. Financial success can free you to do your best work and give back. In today’s marketing world, recognition is also often necessary. Or, as I like to say, “recognition is a strategy, not a goal.”
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WARRIOR OF LIGHT
Do you ever feel ignored if you are out to eat with someone and they keep checking their phone? Does it make you feel insecure? Well, you’re not alone. We all feel that way.
Today it seems like everyone pays attention to their device and not the world around them. It’s an addiction not many people are addressing, but lucky for you this can easily play in your favor as an entrepreneur.
WARRIOR of Reciprocity
Unleash your inner misfit! In this conversation with serial entrepreneur and host of Misfit Entrepreneur podcast, Dave Lukas, you’ll learn how to leverage all that makes you unique. Being a misfit entrepreneur is about finding what makes you think differently and using it to your advantage. You’ll also learn about the power of choice. I’m sure you’ll find our conversation motivational!
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HEALTH AND FITNESS WARRIOR
All of us entrepreneurs have heard about the importance of building a brand. What you’re not hearing enough is the importance of building a personal brand. People don’t follow a brand, they follow the founder. They don’t think SpaceX, Virgin, or Apple. They tend to think Elon Musk, Richard Branson, and Steve Jobs.
Get Jeffrey’s book!
In LINGO, serial entrepreneur, business coach, and host of Creative Warriors podcast, Jeffrey Shaw reveals how to make your business irresistible to your ideal customers by speaking their Secret Language.
