We are in the midst of one of the most challenging times in world history. But if we’ve learned anything from history, we’ve learned that a crisis has always proven to be a great time for innovation. During difficult times people’s needs shift, which opens up all kinds of new opportunities for innovators to solve new problems.
We often think that coming up with an innovation is simply coming up with a new idea. The reality is that innovation is not only an idea, but one that solves a problem and creates real value. The bigger challenge, however, is convincing people to embrace something new and different from what they know. And when people’s sense of normalcy has been challenged, they are often more willing to embrace new ideas.
To dive deeper into the innovator mindset, I’ve brought on author and Innovator-in-Residence at Marquette University, Chuck Swoboda. Chuck is the President of Cape Point Advisors and retired Chairman and CEO of Cree, Inc., which led the LED lighting revolution. He has over 30 years of experience in the technology business, and is an author, speaker and host of the “Innovators on Tap” podcast. His new book is The Innovator’s Spirit: Discover the Mindset to Pursue the Impossible.
Find out how to challenge and ignite your own innovator spirit, download this episode now.
“When someone tells you you can’t do something, they are actually telling you exactly what you should do.” – Chuck Swoboda
Guest Contact –
Have Your Website Brand Message Reviewed! Is your website and are all your marketing materials speaking the right LINGO of your ideal customers? Often it’s not which is why you’re not converting traffic and leads to clients and attracting your most profitable customers. Fill out the simple LINGO Review application and I’ll take a look at your website. If I have suggestions for you to improve your brand message (I almost always do), we’ll set up a complimentary 30-minute call to discuss. A select number of websites are also chosen for my LINGO Review Video Series. Fill out the application today and let’s get your business speaking the right LINGO!
Affiliate Links: Disclosure of Material Connection: Some of the links in the post above are “affiliate links”. This means that if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products and services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”
In LINGO, serial entrepreneur, business coach, and host of Creative Warriors podcast, Jeffrey Shaw reveals how to make your business irresistible to your ideal customers by speaking their Secret Language.