Sometimes even when we’re working on our ‘calling’ we don’t even realize we’re working like machines. Many of us have lost our sense of wonder. We no longer look at the world in awe. We begin to believe that desiring something other than what we have is somehow a negative feeling. We Creative Warriors talk a lot about finding our ‘why.’ But what about getting to the why of your ‘why?’
I often describe the Creative Warriors community as people who find meaning through their work. Some people are ok with doing less meaningful work because they find meaning in other areas of their life. And others, like many of my coaching clients, are transitioning out of corporate work into that of self-employed to find more meaning in what they do.
As we move deeper into the new normal of our current pandemic-driven lives, we’re starting to see precisely how people are pivoting their careers and choices to provide as best as they can for themselves and their families. With that, we’re seeing a surge in the entrepreneurial spirit, and many are investing their time into realizing their self-employment dreams.
Everyone knows I love a good system. So when I came across a system for naming things, you know I had to do a deeper dive. There is so much more to finding a name than simply finding something you like. Getting the right name that matches your vision and that actually sells can be much trickier than one might think.
One of my favorite quotes that I live by is by Jim Rohn who said, “Your level of success rarely exceeds your level of personal development.” In many ways what Jim is referring to capacity. Expanding our capacity is one thing. But taking care of our capacity is just as important.
In times of crisis it’s very easy to get caught up in the stress of the unknown. When emotions are running the show, it’s important to take a step back and look at data that can help clarify what your next steps should be. So, what is the research telling us about consumers right now? And how can we use that information as Self-Employed business owners?
It’s my belief that humanity has evolved in the best way possible over all the years I’ve been in business. These days people make decisions based more on energy than logic. And so I’ve begun to wonder: have we fundamentally changed or are we the same and what has changed is simply how we talk about business?
We could all always use a little inspiration from time to time. Sometimes we seek it out. And sometimes it finds us at the just the right time we need to hear it. I consider myself intuitive and confident in my work. And yet, occasionally I stumble across some outside wisdom that reframes my perspectives in all the right ways. You just never know where the inspiration might come from.
When you have the right brand, it sells itself. We’ve talked before about how far branding has come, how it no longer can start with the image and work its way inward. These days brands will be exposed very quickly if they don’t come from an authentic place.
I love a good ‘why’ story. I’ve shared before my story about Bergdorf Goodman and how I’ve become one of their most loyal customers. I like to share that story because it is part of the foundation of my love for customer service that goes above and beyond. As my guest today so wonderfully puts it, “customer service is not a department. It’s a mindset.”
In LINGO, serial entrepreneur, business coach, and host of Creative Warriors podcast, Jeffrey Shaw reveals how to make your business irresistible to your ideal customers by speaking their Secret Language.