Many people think PR is either going to get you on the Today Show, or get you in magazines which hardly exist anymore. It feels like a mystery that couldn’t possibly work for them. As a result, they don’t attempt to engage in media relationships at all. But it’s time to reset our minds regarding PR.
So much of our success depends on what’s going on inside and how we react to the challenges along the way. If you don’t work on your mindset, you’ll end up giving up when facing adversity. You might even be too afraid to start. Unless you spend time figuring out your ultimate goal, visualize that goal, and take action to accomplish it, you’ll find yourself spinning your wheels.
We often think of wisdom as flowing downhill, but that’s not the case. Young workers and more seasoned employees have so much to offer each other, especially with the fast-paced changes in technology today. Instead of judging different generations, turn those feelings into curiosity so that you can learn. The world needs a different perspective on aging.
There is no known answer to anything. We often look to “experts” to show us the way when we’re feeling insecure. But this can cause us to lose our intuition in the process. At the end of the day, you are what separates you and your product apart from others.
I’ve grown to have an aversion to the term “likemindedness.” If you only hang out with people who share your views, you’ll never be challenged. The bigger challenge is being around people who think differently and still being able to find alignment.
As most of you know, I’m a true systems guy. But not many people think of creativity as something that can have a system. Most assume that it’s something that “hits” you out of nowhere instead of something that you can plan out. However, there is a way to develop a process for creative problem-solving.
Gratitude is a personal practice that takes place internally. It can retrain your brain away from negativity and make you more aware of the good around you. So how can we take gratitude and give it an exponential effect? One way to make it active is by sending thank-you notes.
I suck at improv. I’ve dabbled in it here and there, but I love it because it challenges me in all the ways I need to grow. I’ve been known to “prescribe” improv to clients, but they often don’t end up taking a class. The fear of looking stupid holds a lot of people back from even trying it. Improv offers a huge number of lessons about life and business.
THE INNER EMOTIONAL WARRIOR
Being vulnerable is difficult for everyone, but it can be especially hard for businesses to embrace. They often think that vulnerability will take away their power. They’re convinced that being honest and authentic will limit their results. But being completely upfront with your customers actually maximizes your results.
WARRIORS OF CREATIVITY, BREATHING, MOXIE, & SURRENDER
Welcome to the 500th Episode of Creative Warriors! In just under five years, we have over a million downloads and 500 episodes. I was planning on getting a “big name” or celebrity to celebrate this milestone, but I realized that none of that really matters. What matters is the community of warriors we have built in over 200 countries and all the people behind-the-scenes who make this all possible.
In LINGO, serial entrepreneur, business coach, and host of Creative Warriors podcast, Jeffrey Shaw reveals how to make your business irresistible to your ideal customers by speaking their Secret Language.