The most basic formula for success is the intersection of meaning and marketability. You have to connect the meaning of what you do to what the world wants. I share three amazing entrepreneurial journeys of clients I recently worked with in my Small Business Branding program. These stories will inspire you and get you thinking about your intersection of meaning and marketability.
Some people are feeling like they are walking on eggshells, afraid to say the wrong thing. Yes, there are a lot of changes in the world and in the U.S. that require a whole new level of consciousness about what we say and write. This is particularly true in business. You interact with a lot of people, you don’t want to offend anyone and because you’re busy, sometimes it’s hard to stay on top of every little thing you say and do. I’ll explain why this is an important time for change and what you can do.
In this episode, I point out one of the biggest problems in marketing. Showing up as a superficial, surface level version of yourself that is not allowing customers to see the real you. You need to break down the facade and show up authentically and as compelling as you really are. I offer you a way to check your website for yourself and how to solve it.
At a photoshoot years ago, a little girl said to me, “You’re bossy.” At the time it set me back and made me consider whether it was true. Yeah, it was and still is true. Find out why being bossy isn’t so bad, why you should also be bossy and why it’s more important now to be bossy. Get your bossy on!
RuPaul once said, “We’re all born naked. The rest of life is drag.” Everything we put on the outside, from our clothes to a fake smile, is a facade. Find out how not wearing pants in these days of working at home and Zoom calls can help your career. (more…)
In today’s fast and ever-changing world, ten, five, even one-year plans may completely ineffective. Remember when we all made plans for how 2020 was going to be the year for clear vision and making big leaps forward? How did that work out? Find out how to create in the moment, follow what’s unfolding and build your greatest success. You’ll also hear how you are uniquely qualified for this.
There’s a lot to consider as states and towns start to reopen businesses after having been locked down for two months. Of course, you need to follow your state and local regulations. But as always, I’m more interested in the human side of doing business than regulations. In this episode, I share an email I received, my response and some ideas to reopen your business in the most considerate way possible.
With practically the whole world going virtual overnight, it brings up a lot of questions. For me, one of the big questions is “can it be personal?” To me, it is emphatically a YES and maybe even more so than in person. I offer a few reasons and examples of why. In the end, it’s just another form of communication and offers expanded opportunities if we embrace it.
With all that’s going on in the world, it’s never been more important that the distinction be clear between being a small business and being self-employed. This is why I’m so excited that the next episode on Creative Warriors is with Keith Hall, President and CEO of the National Association for the Self-Employed (NASE). In this episode, I share some preliminary thoughts about the conversation. If you’re self-employed, this is the beginning of change for you.
This pandemic is like computer ram running in the background. Always there, spinning, exhausting. I don’t want to make any assumptions that you feel that way, but if you’re like me, you do. And I’ve heard that from many others. I personally have content fatigue. Tired of creating it and tired of receiving it. So we decided to offer you something very different. I asked my friend, Brant Menswar and his band Big Kettle Drum to perform three of their most uplifting songs. If you need to be held up a little right now, these songs are sure to do it! Enjoy!