It can often feel in business, especially during challenging times that recovery is far away. Or that your business needs a complete overall or change of direction. That is often not the case. It may be that turning your business around is just a tweak or two away. This episode should give you hope! (more…)
We face a big challenge as business owners in today’s overload of information. What’s good information and at what point does that information influence us so much that we lose the ability to be different than the rest? This is particularly true in trade associations which I am a big proponent of. Have a listen for an idea about how to handle the balance of information and influence. (more…)
There’s no doubt our businesses are experiencing a huge disruption with the pandemic and resulting economic slowdown. But if you look at the long history of disruptions you’ll see a few patterns emerge. One is to hang on. With patience, it will come around. Second is that you often end up with a hybrid model. Have a listen. There is likely more hope than you might be feeling right now. (more…)
Pivoting seems to be all the rage these days. Businesses talking about pivoting in order to thrive or survive during the pandemic and subsequent impact on the economy. I propose that most small businesses and self-employed business owners do not need to make a pivot. They need to evolve instead. Listen in to understand the important difference for you and your business.
Let’s be realistic. When you’re self-employed, there are times you work for less than your full value. In this episode, I lay out an actual, realistic process to determine how much less than your full value you should accept and when to say no. The intention is to make you feel empowered, not ashamed. (more…)
The most basic formula for success is the intersection of meaning and marketability. You have to connect the meaning of what you do to what the world wants. I share three amazing entrepreneurial journeys of clients I recently worked with in my Small Business Branding program. These stories will inspire you and get you thinking about your intersection of meaning and marketability.
Some people are feeling like they are walking on eggshells, afraid to say the wrong thing. Yes, there are a lot of changes in the world and in the U.S. that require a whole new level of consciousness about what we say and write. This is particularly true in business. You interact with a lot of people, you don’t want to offend anyone and because you’re busy, sometimes it’s hard to stay on top of every little thing you say and do. I’ll explain why this is an important time for change and what you can do.
In this episode, I point out one of the biggest problems in marketing. Showing up as a superficial, surface level version of yourself that is not allowing customers to see the real you. You need to break down the facade and show up authentically and as compelling as you really are. I offer you a way to check your website for yourself and how to solve it.
At a photoshoot years ago, a little girl said to me, “You’re bossy.” At the time it set me back and made me consider whether it was true. Yeah, it was and still is true. Find out why being bossy isn’t so bad, why you should also be bossy and why it’s more important now to be bossy. Get your bossy on!