Category: Marketing

THE WARRIOR OF PHYSICAL STRENGTH  

We could all always use a little inspiration from time to time. Sometimes we seek it out. And sometimes it finds us at the just the right time we need to hear it. I consider myself intuitive and confident in my work. And yet, occasionally I stumble across some outside wisdom that reframes my perspectives in all the right ways. You just never know where the inspiration might come from.

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WARRIOR OF RECIPROCITY

Some people are feeling like they are walking on eggshells, afraid to say the wrong thing. Yes, there are a lot of changes in the world and in the U.S. that require a whole new level of consciousness about what we say and write. This is particularly true in business. You interact with a lot of people, you don’t want to offend anyone and because you’re busy, sometimes it’s hard to stay on top of every little thing you say and do. I’ll explain why this is an important time for change and what you can do.

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THE INNER MUSE AND RIGHTEOUS WARRIORS  

When you have the right brand, it sells itself. We’ve talked before about how far branding has come, how it no longer can start with the image and work its way inward. These days brands will be exposed very quickly if they don’t come from an authentic place.

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WARRIOR OF RECIPROCITY

In this episode, I point out one of the biggest problems in marketing. Showing up as a superficial, surface level version of yourself that is not allowing customers to see the real you. You need to break down the facade and show up authentically and as compelling as you really are. I offer you a way to check your website for yourself and how to solve it.

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THE LION KING WARRIOR  

I love a good ‘why’ story. I’ve shared before my story about Bergdorf Goodman and how I’ve become one of their most loyal customers. I like to share that story because it is part of the foundation of my love for customer service that goes above and beyond. As my guest today so wonderfully puts it, “customer service is not a department. It’s a mindset.”

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WARRIOR OF RECIPROCITY

At a photoshoot years ago, a little girl said to me, “You’re bossy.” At the time it set me back and made me consider whether it was true. Yeah, it was and still is true. Find out why being bossy isn’t so bad, why you should also be bossy and why it’s more important now to be bossy. Get your bossy on!

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THE WARRIOR OF EMPATHY  

Right now thought leaders are facing some of the most vulnerable times they’ve ever experienced. The current crisis has forced some of our most valued thought leaders into reevaluating how well-rounded their business model truly is. This is the time to look at diversifying your business model.

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THE DR. STRANGE WARRIOR 

There seem to be as many definitions of strategy as there are people on earth. Practically every business owner has different ideas of what strategy means and how to apply it. It’s time we take a moment to setting our heads straight about strategy. 

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WARRIOR OF RECIPROCITY

RuPaul once said, “We’re all born naked. The rest of life is drag.” Everything we put on the outside, from our clothes to a fake smile, is a facade. Find out how not wearing pants in these days of working at home and Zoom calls can help your career.  (more…)

THE CALMNESS OF MIND WARRIOR 

People change fast. So, marketing has to, also.  As we take this time to evaluate what’s working in our businesses and what’s not we should also be taking a moment to truly understand what works now that might be different from what was working previously.Whether it’s natural shifts in customer-centric marketing, or the shift to digital business due to the pandemic, things are always changing.

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