Social media has diluted what engagement means. In the real world, engagement means creating real relationships. Not just capturing a “like” or a comment on a post. Engagement means to gain someone’s full attention and create a dialogue, a conversation and a relationship. What are you doing in your business to create real engagement with your customers? Listen in to see how important this is and how engagement is next level customer service. (more…)
The world around us and our customers are changing all the time. Paying close attention to these changes can make the difference as to whether your business stays relevant or not. Have you ever seen a business close and wonder, “how could they have not seen this coming?” Make your business future proof by learning to pay attention. (more…)
In big ways and in little ways, our worlds often get rocked. Especially as Creative Warriors. It can be something like losing a client, something not working or a sudden change. My world was rocked in a big way recently with the sudden death of my 59-year-old brother just before Christmas. But what I want to share is how you can handle the situation when your world gets rocked, whether it’s in a big way or not. I think there’s something for us all to learn here. (more…)
In this episode, I offer you a tool to evaluate the true hourly value of your business. I call it the rule of thirds. Listen in and you’ll understand why. Once you understand this, you’ll know better what to say yes to and what to say no to. You’ll be able to reevaluate what services and products are worth your time and which aren’t. You’ll be more clear on where to put your attention. And you can figure out how to scale your business.