Category: Marketing

THE MEANINGFUL WARRIOR

I often describe the Creative Warriors community as people who find meaning through their work. Some people are ok with doing less meaningful work because they find meaning in other areas of their life. And others, like many of my coaching clients, are transitioning out of corporate work into that of self-employed to find more meaning in what they do.

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THE GRANDFATHER WARRIOR

As we move deeper into the new normal of our current pandemic-driven lives, we’re starting to see precisely how people are pivoting their careers and choices to provide as best as they can for themselves and their families. With that, we’re seeing a surge in the entrepreneurial spirit, and many are investing their time into realizing their self-employment dreams.

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WARRIOR OF RECIPROCITY

Pivoting seems to be all the rage these days. Businesses talking about pivoting in order to thrive or survive during the pandemic and subsequent impact on the economy. I propose that most small businesses and self-employed business owners do not need to make a pivot. They need to evolve instead. Listen in to understand the important difference for you and your business.

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THE STRATEGIC BUSINESS MOVE WARRIOR

Everyone knows I love a good system. So when I came across a system for naming things, you know I had to do a deeper dive. There is so much more to finding a name than simply finding something you like. Getting the right name that matches your vision and that actually sells can be much trickier than one might think.

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WARRIOR OF RECIPROCITY

Let’s be realistic. When you’re self-employed, there are times you work for less than your full value. In this episode, I lay out an actual, realistic process to determine how much less than your full value you should accept and when to say no. The intention is to make you feel empowered, not ashamed. (more…)

THE UNDERSTANDING WARRIOR

One of my favorite quotes that I live by is by Jim Rohn who said, “Your level of success rarely exceeds your level of personal development.” In many ways what Jim is referring to capacity. Expanding our capacity is one thing. But taking care of our capacity is just as important. 

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THE THOUGHTFUL WARRIOR 

In times of crisis it’s very easy to get caught up in the stress of the unknown. When emotions are running the show, it’s important to take a step back and look at data that can help clarify what your next steps should be. So, what is the research telling us about consumers right now? And how can we use that information as Self-Employed business owners?

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THE WARRIOR OF KNOWLEDGE 

It’s my belief that humanity has evolved in the best way possible over all the years I’ve been in business. These days people make decisions based more on energy than logic. And so I’ve begun to wonder: have we fundamentally changed or are we the same and what has changed is simply how we talk about business?

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WARRIOR OF RECIPROCITY

The most basic formula for success is the intersection of meaning and marketability. You have to connect the meaning of what you do to what the world wants. I share three amazing entrepreneurial journeys of clients I recently worked with in my Small Business Branding program. These stories will inspire you and get you thinking about your intersection of meaning and marketability.

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THE WARRIOR OF PHYSICAL STRENGTH  

We could all always use a little inspiration from time to time. Sometimes we seek it out. And sometimes it finds us at the just the right time we need to hear it. I consider myself intuitive and confident in my work. And yet, occasionally I stumble across some outside wisdom that reframes my perspectives in all the right ways. You just never know where the inspiration might come from.

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