In times of crisis it’s very easy to get caught up in the stress of the unknown. When emotions are running the show, it’s important to take a step back and look at data that can help clarify what your next steps should be. So, what is the research telling us about consumers right now? And how can we use that information as Self-Employed business owners?
Consumers are feeling more stressed, anxious, and overwhelmed than ever before. So if we can break down the data of how people are currently consuming, we can better understand how emotions are driving purchasing, how people’s values have shifted, and, thus, how we can present what we do to realign with our customer’s new values and needs. It is possible to achieve a level of clarity through all of this, and self-employed business owners are the ones most likely to come out on top during this difficult time.
To dive deeper into connecting with consumer emotions I’ve brought on researcher and author, Anne Bealle. Anne E. Beall is the CEO and founder of Beall Research, a strategic market research firm in Chicago, Illinois. Previously she was at The Boston Consulting Group (BCG) conducting large-scale, complex strategic studies for Fortune 500 companies. She has written and published seven books including: Strategic Market Research: A Guide to Conducting Research that Drives Businesses, (now in its 3rd edition), Reading the Hidden Communications Around You: A Guide to Reading Body Language in the Workplace and Cinderella Didn’t Live Happily Ever After: The Hidden Messages in Fairy Tales. Anne received her M.S., M.Phil. and Ph.D. degrees in Social Psychology from Yale University.
Learn how to capture and act on what consumers are currently feeling, by downloading this episode now.
THE THOUGHTFUL WARRIOR
“Right now emotions are running the show.” – Anne Beall
Guest Contact –
Have Your Website Brand Message Reviewed! Is your website and are all your marketing materials speaking the right LINGO of your ideal customers? Often it’s not which is why you’re not converting traffic and leads to clients and attracting your most profitable customers. Fill out the simple LINGO Review application and I’ll take a look at your website. If I have suggestions for you to improve your brand message (I almost always do), we’ll set up a complimentary 30-minute call to discuss. A select number of websites are also chosen for my LINGO Review Video Series. Fill out the application today and let’s get your business speaking the right LINGO!
Affiliate Links: Disclosure of Material Connection: Some of the links in the post above are “affiliate links”. This means that if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products and services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”
In LINGO, serial entrepreneur, business coach, and host of Creative Warriors podcast, Jeffrey Shaw reveals how to make your business irresistible to your ideal customers by speaking their Secret Language.