I hesitated to discuss the journey to becoming a speaker because it is such a specific subject and, frankly, there’s a lot of content out there on it. However, there remains a lot of valuable information about the speaking industry that is still untapped and whether or not you are pursuing a career in speaking, understanding it can be valuable to all Creative Warriors.
We often think of B2B as the opposite of B2C; where B2C is about serving people, B2B is serving a company. However, it is important to keep in mind that B2B is still B2H marketing- that is, Business to Human. I’m thrilled to take some time this week to unpack the nuances of the B2B world and the lessons we can learn from current B2B trends.
Some of you might know that I moved down to Miami from New York City in order to combine my love for city life, architecture, and a more relaxed pace of living. For me, Miami inspires me in more ways than one. Additionally, I’ve always known that my environment heavily informs my productivity and thus have always strived to create an optimal workspace that promotes both efficiency and creativity.
I love discovering new ways of thinking, especially if it means finding creative ways to view my business from a different angle. When things are going well it can be difficult to see the things that might be holding your business back. The question then becomes: what can we do to see our business with fresh eyes?
Has social media ruined the meaning of engagement? Actually, social media is just the base camp for the type of engagement that is currently available to us. There is nothing wrong with getting ‘likes’ but humans are desperate for more. What do we do with these ‘likes.’ How do we build from there? Whether it’s taking care of employees or courting customers, it’s time we start striving for a higher level of connection.
Most entrepreneurs understand how important it is to have a clear purpose. Unfortunately for many, “purpose” has become more of a marketing tool and has lost its authenticity. There are plenty of brands, however, that have been able to keep their purpose clear, instilling pride from their consumers, and, as a result, have a competitive advantage to those that don’t.
Most of us have something that we’re really into. Maybe it’s a band, a sports team, or Harry Potter. Whatever it is, most of us can say we’re big fans of something and that we enjoy sharing in that community. But we often think of fandom as a surface level experience. In reality what we’re experiencing is a human bonding through a shared experience. And these days fandom can be found in so much more than sports or entertainment.
We’re going to change things up a bit here on Creative Warriors. This week I’m thrilled to welcome a guest who’s 6-week course I will be taking in the new year. Once I’ve finished the course, I plan on having this guest back to discuss my results. Sure, it’s a little intimidating to be doing this so publicly. But my goal is to show you all how important this work can be. What is it that I am going to be working on? It’s called “Positive Intelligence,” or “PQ” for short, and I’m hoping this year we can all raise our PQ together.
I always love it when an episode lands on Christmas Day! It’s yet another time when I get to reflect and be thankful for everything my Creative Warriors community has given me. So, I wanted to revisit one of our special Christmas episodes where we had two very special guests. First, we had the extremely rare opportunity to chat with the big man himself– Santa Claus! I mean, seriously, how often do you get the chance to speak directly to Santa?! Our second guest is my good friend and fellow warrior, the very talented Cecelia Otto who performed a special holiday song for us. It’s one of my favorite songs! I loved this very special episode, and send you all my very best wishes for the holidays.
I’ll admit that the idea of creating a brand new category is intimidating. Not many of us feel like we might be the next Steve Jobs. But creating categories is not only more approachable than we think, but often right in front of us. All it takes is a simple re-framing of how you position your business as a specific human-focused solution.
In LINGO, serial entrepreneur, business coach, and host of Creative Warriors podcast, Jeffrey Shaw reveals how to make your business irresistible to your ideal customers by speaking their Secret Language.