THE CLARITY WARRIOR
It’s hard to come up with a good answer to the question “What do you do?” We want to respond with something that is memorable, that incites conversation, and that can lead to a referral. So how can we find a sentence that does all that? By getting clarity.
THE WARRIOR OF INTENTION
It’s time to redefine leadership. Often when we talk about leaders, we are talking about CEOs of companies, but here’s the truth: we are all leaders. It’s important that we, as Creative Warriors, learn to own that fact. The basis of leadership is creativity because it allows us to make something new.
THE RESEARCH AND PLANNING WARRIOR
We’re often taught that slow and steady wins the race. Cognitive Behavioral Therapy is based on the idea that small, incremental changes are the best way to create life-lasting change. But what if our biggest improvements actually happen in a lightning-strike moment?
THE DREAM BIGGER WARRIOR
I’m always the person who comes up from behind. I tend to take more time studying and can be pretty meticulous, but as the finish line approaches I sail ahead. Now, I embrace this trait- I know that it’s actually those “unseen hours” of preparation that are setting me up for success. So how can you take advantage of the “unseen hours” that go on behind the scenes?
THE CALM WARRIOR
It’s human nature to focus on what’s wrong. We’re often taught to achieve balance by strengthening our weaknesses. But what if we just need to be aware of our weaknesses and not necessarily spend time on them?
THE PHONE-A-FRIEND WARRIOR
So often, the words we use around marketing are overly aggressive. We say that we want to reach a “target audience,” we need to “penetrate” the market, or we need to “push” our product. But words have energy. To attract our ideal customers we have to first stop thinking of them as a target.
THE HELPFULNESS WARRIOR
One thing I truly believe creatives struggle with is feeling like a sleazy salesman. We want to focus on our craft and become hesitant about the business development side of what we do. Most of the time that means selling ourselves short, and not getting the respect we deserve for our hard work. Luckily, the solution isn’t too tough. You really need to just shift your mindset and realize that selling isn’t bad.
THE CONNECTION WARRIOR
Social media is a necessity for every business. What started out as a tool for personal expression is now an important way to gain brand recognition. As Facebook usership declines, Instagram is leading the charge- it’s recently hit one billion active monthly users. If you’re dragging your feet on taking your brand to Instagram, you’re missing out on some massive opportunities.
THE REMEMBRANCE WARRIOR
Many of us grew up thinking that if you work hard and you don’t give your boss any trouble, you’ll you have a nice future. There was a clear hierarchy, and you had to stay in your lane. But as the world is changing, the definition of leadership is changing, too. When we talk about leadership, no longer are we talking just about the heads of companies- anyone can be a leader.
THE CHIP WARRIOR
One of the biggest challenges creatives face is the onslaught of advice. So many of us are running around chasing our tails because there is so much information available. Best practices can feel like spokes on a wheel that are endlessly turning, and it can be difficult to break the cycle.
In LINGO, serial entrepreneur, business coach, and host of Creative Warriors podcast, Jeffrey Shaw reveals how to make your business irresistible to your ideal customers by speaking their Secret Language.