THE LASSO WARRIOR
As an entrepreneur you always hear how important it is to know your “why”. The truth is, you probably have several “whys”. We all do, we all have more than one goal and a purpose behind it. What can be just as important, if not even more so, is your “why not”.
THE WISDOM OF THE PAST WARRIOR
One of the biggest problems creatives have is finding ways to get their products and services in front of an audience. A lot of people just aren’t wired for marketing. Luckily, there’s an option that will fit literally any industry you are in: podcasting.
THE WISE WARRIOR
I’m sure you’ve heard the old cliche’ “Honesty is the best policy.” In fact, you’ve probably heard it so it doesn’t mean anything to you anymore. It should. When it comes to business, not being honest with your customers will harm you in the long run.
WARRIOR OF CREATIVITY
I’m sure you’ve heard a lot of people preach about how you need to find your niche. Although this is true, as an entrepreneur you want to make sure you find your niche. By that I mean your area of expertise.
WARRIOR OF DETERMINATION
One of the most important things you can do in this world is discover your purpose. It’s really heartbreaking when an entrepreneur spends decades building a business that’s something they don’t care about. They start to feel burned out, and are too scared to try anything else because they’ve become dependant on the income that’s been created.
THE NO QUIT WARRIOR
Running a business is a lot like playing sports. Now, I’m not a big sports guy myself, but I certainly respect the passion and drive that athletes have. One of the most important things that sports does right, which a lot of businesses fall short on, is having the support from others.
Entrepreneurs tend to try to do it all themselves, which in the beginning is a necessity. As your business starts to grow, though, it quickly becomes a team sport. You need to know who to have that makes up for your weakness, and who you can pass the ball to when it’s required.
WARRIOR OF LIGHT
Do you ever feel ignored if you are out to eat with someone and they keep checking their phone? Does it make you feel insecure? Well, you’re not alone. We all feel that way.
Today it seems like everyone pays attention to their device and not the world around them. It’s an addiction not many people are addressing, but lucky for you this can easily play in your favor as an entrepreneur.
HEALTH AND FITNESS WARRIOR
All of us entrepreneurs have heard about the importance of building a brand. What you’re not hearing enough is the importance of building a personal brand. People don’t follow a brand, they follow the founder. They don’t think SpaceX, Virgin, or Apple. They tend to think Elon Musk, Richard Branson, and Steve Jobs.
CONSTRAINT AND GRACE WARRIOR
Ever feel like you’re not smart enough for business? That maybe you don’t have the IQ you need? To be honest, it’s not about your IQ. It’s about your emotional intelligence. Let’s face it, most business isn’t conducted with logic: it’s conducted with feelings. If you can unlock that emotional intelligence, you can tap into what really makes your customers tick. You’ll be able to pull yourself out of the equation and begin to really help them.
THE RESOURCE WARRIOR
As creatives we’ve all heard about the importance of creating good habits. After all, it’s not people who decide their destiny: it’s their habits that decide it for them. One problem I’ve noticed a lot of people I coach have is that they try to do too much all at once. They try to change their entire routine for the day, and it makes things complicated. Chances are a huge change, even an hour or more, can be nearly impossible to turn into a habit. You’re more likely to fall back into your old habits and not make the progress you want.
In LINGO, serial entrepreneur, business coach, and host of Creative Warriors podcast, Jeffrey Shaw reveals how to make your business irresistible to your ideal customers by speaking their Secret Language.