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I am continuously looking for new authentic ways to connect with people. Personal connections have been essential for me when looking to create new business relationships. It’s a vital part of my professional strategy. The goal is to expand my business in an organic way that genuinely connects with the people I intend to work with professionally. 

There are many ways to accomplish this, but the strategies that interest me are the ones the maximize our human connections. I do business intending to inspire or to be of service to my clients and audience. The best way to do this is by having a presence in their lives. Video helps you create a presence and a relationship that’s more intimate than an email, a text, or a web blast. As entrepreneurs, it can have a massive impact on our business.

To dive deeper into the power of utilizing personal video in business, I’ve brought on entrepreneur and author Ethan Beute. Chief Evangelist at BombBomb, host of The Customer Experience Podcast, and co-author of Rehumanize Your Business, Ethan’s collected and told video success stories in blog posts, on webinars, from stages, and in countless conversations for nearly a decade. Before that, he ran marketing teams inside local television stations in Chicago, Grand Rapids, and Colorado Springs.

To find out how you can improve your business and relationship by using video, download this episode now.


“Hands are a fundamental trust symbol.” - Ethan Beute

Highlights -

  • Using personal videos will boost your business. 
  • Utilize the power of video emails, eye contact, and hand gestures.  
  • Start with short messages or fun themes like Thank you Thursday.  
  • Smiling and using your hands always helps- whether it’s making a call or making a video. 
  • It is essential to use structure when developing your message. 
    • Step One: Have an opening.
    • Step Two: Express empathy.
    • Step Three: Have value.
    • Step Four: A call to action.
    • Step Four: Close.

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Music by Jawn


Affiliate Links: Disclosure of Material Connection: Some of the links in the post above are “affiliate links”. This means that if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products and services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”