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Often when launching a new company or business, we are looking for a map that will guide us from seed to conception. On my journey, I looked for any source that would help me on my path. Some strategies worked, but many of them did not.

Looking back, I have to think of how helpful it would have been if someone would have been able to provide a map or guideline that spoke to my specific needs. A plan that lays out the process, framework, and proper sequencing of events that will reap the most significant benefits. 

To dive deeper into launching a start-up, I’ve brought on serial entrepreneur, advisor, and author Jon Warner. Five-time company CEO, Jon Warner is a widely respected entrepreneurship expert and mentor having founded and led 3 start-ups. Jon is a noted speaker at businesses, colleges, and conferences across the world. He also lectures on entrepreneurship at both undergraduate and MBA levels. Jon is also a prolific author, having published 40 books, all concerning business, management, leadership, entrepreneurship, and innovation.

 To find out how the vital steps to launching a successful start-up, download this episode now.


No plan survives first contact with the customer.” - Jon Warner

Highlights -

  • The necessary framework for a start-up company. 
  • The concept of a lean start-up created by Toyota. 
  • Put customer needs before your needs. 
  • Execute every plan in the proper sequence. 
  • Structure and schedule your day by keeping the end in mind. 
  • Understand the difference between customer discovery and customer research. 
  • Make sure that you always distinguish yourself from the competition. 

Guest Contact -

Contact Jeffrey -

Mentions -

Steve Blank Book: Four Steps to the Epiphany

Resources -

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Music by Jawn


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