People change fast. So, marketing has to, also. As we take this time to evaluate what’s working in our businesses and what’s not we should also be taking a moment to truly understand what works now that might be different from what was working previously.Whether it’s natural shifts in customer-centric marketing, or the shift to digital business due to the pandemic, things are always changing.
Regardless of what stage of business you are in, it is important to understand how you are positioned if something unplanned were to happen. A crisis- such as pandemic- forces business to roll out their contingency plans, pivot their trajectories, and make some really hard decisions. Times like this can make any business, big or small, feel like a startup navigating a vast ocean.
We are in the midst of one of the most challenging times in world history. But if we’ve learned anything from history, we’ve learned that a crisis has always proven to be a great time for innovation. During difficult times people’s needs shift, which opens up all kinds of new opportunities for innovators to solve new problems.
I’m very excited to bring you a special and extremely important episode today. Many small business owners are going through a very difficult time. We are worried about our own lives as well as those we serve. We Creative Warriors have heart, perseverance, and most importantly, grit. Additionally, the powerful financial influence we have on the economy is undeniable. So, now is the time for our voices to be heard.
We Warriors often try to fix everything that’s going awry in our business all at once. But we often don’t notice that there’s one specific thing that we keep banging our heads up against. Most of the time there is one particular core issue that needs to be fixed before anything else can and should be addressed. And everyone knows, I love a good system.
Everyone knows I’m always looking for new ways of leveraging my expertise. Creatives often believe that the way to becoming well known in an industry is to start with creativity and then strategize around that. But what if we have it backwards? What if first we start with the science behind success and then apply the craft?
The advancement of technology and AI can be a touchy subject for some. However, I love digging into it because I feel it is important - especially now- to find peace with technology and get on the right side of the AI movement. I always want to encourage all the Creative Warriors out there to take advantage of the incredible technology we have at our fingertips.
The greatest gift we’ve been given during this pandemic is the gift of time. Why not use this time then to hone in on developing specific skills, update our materials, and set ourselves up for coming out of this as prepared as ever? For those of us who provide services, this is the perfect time to reframe how we think about selling.
I’ll admit, as someone who is constantly creating content, I’m often overwhelmed by it. But it is a topic that frequently comes up in my client sessions and one that is especially relevant right now. At a time when many of us are home and working on sharing more content with the world, it is important to make sure that what we create still has a purpose.
It’s fair to say, times are pretty scary right now. Now, I believe that we can and will get through it. But when things feel chaotic, it can be hard to keep a clear head and heart. It is time to collectively muster as much courage as we can to push through uncertainty and find ways to adapt.
In LINGO, serial entrepreneur, business coach, and host of Creative Warriors podcast, Jeffrey Shaw reveals how to make your business irresistible to your ideal customers by speaking their Secret Language.