THE NEEN JAMES WARRIOR
We spend too much time trying to “sell” to people who are not a good fit for our business. How many business cards for people who will never use your service do you need? The answer is zero. We also often use violent sports or battle analogies to describe the process of selling which creates adversarial atmosphere. Instead of these approaches, we should be thinking of selling as solving problems. Ian Altman calls this “Same Side Selling.”
THE BIG VOICE WARRIOR
As small businesses owners, we can often put ourselves down. We say, “Oh, it’s just this little thing I do.” Often it’s the mom or dad who is running a business but also shuffling kids around or the creative with their own small list of clients. It’s so easy to minimize what we do, but we need to respect our little business.
THE WARRIOR OF CREATIVITY AND PERSISTENCE
It’s hard to talk negatively about positive thinking. But positive thinking means you’re actually attached to the negative. If you think there was a reason for suffering it will cause you to stay in suffering.
THE GRIT AND HUNGER WARRIOR
Artists are so often plagued by feelings of self-doubt. We’re afraid to go after what we really want because we wonder if we’re competitive enough to create a sustainable life. We’ll talk ourselves out of pursuing a career in the thing that we love and try to fix our square peg into a round hole.
THE STAND UP WARRIOR
A lot of creatives think we are doomed to a life without systems because that’s not our natural inclination. Our business is “us,” which makes it difficult to scale. I know that I personally have trouble making the connection between who I am as a photographer and my branding.
THE FEAR WARRIOR
So often we get bogged down doing the daily tasks of our business. We’re spending time doing the marketing, the accounting, the receivables, and on and on. We can barely get our head above water to allow us to see our bigger picture.
THE CLARITY WARRIOR
It’s hard to come up with a good answer to the question “What do you do?” We want to respond with something that is memorable, that incites conversation, and that can lead to a referral. So how can we find a sentence that does all that? By getting clarity.
THE WARRIOR OF INTENTION
It’s time to redefine leadership. Often when we talk about leaders, we are talking about CEOs of companies, but here’s the truth: we are all leaders. It’s important that we, as Creative Warriors, learn to own that fact. The basis of leadership is creativity because it allows us to make something new.
THE RESEARCH AND PLANNING WARRIOR
We’re often taught that slow and steady wins the race. Cognitive Behavioral Therapy is based on the idea that small, incremental changes are the best way to create life-lasting change. But what if our biggest improvements actually happen in a lightning-strike moment?
THE DREAM BIGGER WARRIOR
I’m always the person who comes up from behind. I tend to take more time studying and can be pretty meticulous, but as the finish line approaches I sail ahead. Now, I embrace this trait- I know that it’s actually those “unseen hours” of preparation that are setting me up for success. So how can you take advantage of the “unseen hours” that go on behind the scenes?
In LINGO, serial entrepreneur, business coach, and host of Creative Warriors podcast, Jeffrey Shaw reveals how to make your business irresistible to your ideal customers by speaking their Secret Language.