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If you want to attract business you must have a story that is interesting. Business owners often miss out on opportunities or cannot close a deal because they didn’t make a lasting impression. Many think that it’s luck, but it’s not. It is important to spend time molding, crafting, and perfecting your story; it can change your future. Success depends on the stories we tell about ourselves and our business.

Even as I advanced in my career, I had to reevaluate and craft my story. It was important to differentiate myself from my peers and make a name for myself among other speakers. The benefits are amazing. A strong story resonates with people long after you have left the room. Everyone wants to be attractive to other people; creating a personal account is one of the best ways to do it. 

To dive deeper into the art of storytelling for business, I’ve brought on sales keynote speaker and author of “Best Selling Through Storytelling,” John Livesay. As a speaker, he shares lessons from his award-winning sales career at Conde Nast. His Tedx Talk: Be The Lifeguard of Your Own Life has over 1,000,000 views. He is also the cofounder CMO of QuantmRE which is a blockchain real estate company. 

John Livesay describes the methods of creating a great story. To learn how to create a memorable and impactful story for your business, download this episode now.


When I tell you a car door slammed, did you see it, hear it or feel it?” -John Livesay

Highlights -

  • The psychology of storytelling and how it can help your business. 
  • You’re never the hero in your story. Make sure that your client is the hero of your story. 
  • We break down the Five Rungs; going from invisible to irresistible. 
  • There are four-story genres that will work wonders for your business. 
  • How to use the power of story to create a compelling pitch that will close the deal.

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Music by Jawn


Affiliate Links: Disclosure of Material Connection: Some of the links in the post above are “affiliate links”. This means that if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products and services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”