I’m as guilty as anyone for saying “good isn’t good enough.” Our society encourages people to be the best they can be; even capitalism is based on the idea that everything has to be exceptional. But perfectionism can stop us from even beginning. The acceptance that we are good enough now is critical to success in our work.
INNER UNICORN WARRIOR
So often we can feel sorry for ourselves because we’re not given the opportunities we think we deserve. We feel overlooked and unappreciated. When we take this attitude, we are avoiding taking responsibility for our relationships. You can’t complain about the results you’re getting if you’re hiding in the corner.
WARRIOR OF CREATIVITY
Businesses need to pay close attention to how society is changing. Due to technology, things are moving at a faster rate than ever. Customers previously had to choose between convenience and lesser quality or less convenience and higher quality. Now, they expect both. If your business is not able to adapt to current demands, it won’t survive. Today’s customers expect great customer service, speed, and a good price all at the same time. Your business isn’t just being compared to other small business, it’s being held to the standards of bigger businesses like Amazon. You need to ask yourself, “How easy am I to do business with?”
WARRIOR OF GRACE
Pricing for creative services has always been a difficult topic. As creative entrepreneurs, we often feel embarrassed about charging a high amount for our work. We’ll set rate based on time spent or put a fixed package rate up on our website. As a result, we often undervalue our services.
WARRIOR OF PATTERN RECOGNITION
Entrepreneurs know the power of word of mouth, but not many of us put strategies in place to utilize it. We use the same, tired strategies of discount codes for referring friends or a BOGO sale to bring in new customers.
WARRIOR OF COURAGE
Are there things you’ve always wanted to do, but you keep making excuses not to? Well, there’s only one thing holding you back. It’s a four letter word that starts with an “f”: fear. A lot of times, this fear keeps us from ever truly knowing what we will enjoy. It stops us from even attempting certain things.
Have you ever noticed that there are times you feel more productive during the day? Ever felt like there are certain hours when your brain just doesn’t work? Well, it’s not all in your head. We all have internal clocks that dictate our body’s functions – and your brain is no exception.
WARRIOR OF INNER STRENGTH
In today’s world companies have to be transparent – whether they like it or not. If you try to hide things, consumers will find it and use any avenue they can to exploit it. Most recently you’ve seen this from Facebook and Uber. Luckily, there’s a lot you can do to protect yourself. The first thing you need to understand is that every business will face a crisis at some point.
THE LASSO WARRIOR
As an entrepreneur you always hear how important it is to know your “why”. The truth is, you probably have several “whys”. We all do, we all have more than one goal and a purpose behind it. What can be just as important, if not even more so, is your “why not”.
THE WISDOM OF THE PAST WARRIOR
One of the biggest problems creatives have is finding ways to get their products and services in front of an audience. A lot of people just aren’t wired for marketing. Luckily, there’s an option that will fit literally any industry you are in: podcasting.
In LINGO, serial entrepreneur, business coach, and host of Creative Warriors podcast, Jeffrey Shaw reveals how to make your business irresistible to your ideal customers by speaking their Secret Language.