THE TRUST WARRIOR
Do you show up “salesy” or committed? If you’re passionate, you can be direct and demanding without coming off as a pushy salesman. Get people on your team by having a clear message that is both easy to communicate and easy for others to adopt. In today’s world, people are bombarded with messages constantly; you need to have a catchy, direct “hook” to get them to notice. Keep it around 2-5 words, make sure it’s positive, and tie it to a greater purpose. It’s time to make communication matter again.
THE KICK ‘EM IN THE NUTS WARRIOR
You never need insurance until it’s a bad time. Do you really want to make a stressful scenario worse? Probably not. If you can understand that you’re going to need to be in the best state of mind that you can be to handle that future crisis, you’ll be able to effectively prepare. I personally am a huge insurance buyer. My father died without health insurance, so I’ve had health insurance since I was 19 years old.
THE PUPPY DOG WARRIOR
It’s very hard to imagine retirement- it can feel like a far-off dream. It’s difficult to save for something that you can’t even imagine. Because of this, a lot of us avoid thinking or talking about money at all. It doesn’t feel good. Like a diet, budgets are something we have negative feelings toward and ultimately end up abandoning.
THE WARRIOR OF DISCIPLINE
Often, as creative professionals, we don’t put much thought into the idea of company culture. But even when your team is working remotely, you can build a successful culture. It all begins with you. If you have a clear idea of your company’s values, you can make sure everyone you work with is aligned with those values.
THE FUTURE SELF WARRIOR
I’ve never had a guest on to talk about a memoir, but I thought Jane Pollak’s journey would be beneficial for the Creative Warrior community. Jane was a successful artist decorating eggs bought by people like Steve Jobs and featured at The White House, but ultimately she wasn’t happy. She decided that she could no longer settle for a life of not enough.
THE FAITH WARRIOR
Making your creative business profitable is a constant struggle for artists. Because our services are often something we’ve done for free, we feel guilty charging a lot of money. We get stuck in the loop of doing work at lower rates for friends and family and undervaluing the skills we bring to the table.
THE WARRIOR OF GRATITUDE
A lot of times we set intentions, but we don’t get the results we want. This is because we are out of alignment. We have a vision, but we don’t actually believe our goals could come true. Manifestation is a powerful tool, but you have to align your thoughts, feelings, and beliefs in order for it to work.
THE WARRIOR OF PERSUASION
When I had back surgery, my doctor told me everything that would happen except for one thing: there would be machines on my legs pumping my blood. I woke up and immediately thought I was paralyzed. If my doctor had told me this was going to happen, it would have saved me that moment of fear. It’s true in business, too.
THE WARRIOR OF HERMIONE
Balance is impossible to find. There are always challenges and unexpected responsibilities that throw off this fictional ideal. There is no perfect ratio of work life and home life that will magically solve your problems.
THE WONDER WOMAN WARRIOR
So often we disempower ourselves because we look through a lens of excuses. When our businesses aren’t doing well, we’ll say, “The economy is bad” or “Email marketing is dead” instead of looking for ways we can do better. It’s time to stop depending on others and find strength within ourselves.
In LINGO, serial entrepreneur, business coach, and host of Creative Warriors podcast, Jeffrey Shaw reveals how to make your business irresistible to your ideal customers by speaking their Secret Language.