People change fast. So, marketing has to, also. As we take this time to evaluate what’s working in our businesses and what’s not we should also be taking a moment to truly understand what works now that might be different from what was working previously.Whether it’s natural shifts in customer-centric marketing, or the shift to digital business due to the pandemic, things are always changing.
So as things like live videos emerge as the new top marketing trend, it is important to always question: is what you’re doing actually working? Before jumping in to go with the flow, think about what your customer wants. How do they want to be seen? How can they see themselves best in your messaging?
To break this down further I’ve brought on Founder of Think Media Consulting, Shahla Hebets. Shahla has over two decades of experience developing digital marketing strategies for Fortune 500 companies to small businesses. Shahla’s company Think Media Consulting focuses on helping wellness and lifestyle brands grow. She is the author of the book What’s Working Now? YOU-Centric Marketing.
Learn what’s working NOW and how to shift to YOU-centric marketing by downloading this episode now.
THE CALMNESS OF MIND WARRIOR
“Sometimes as marketers we get too focused on the tactic.” – Shahla Hebets
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In LINGO, serial entrepreneur, business coach, and host of Creative Warriors podcast, Jeffrey Shaw reveals how to make your business irresistible to your ideal customers by speaking their Secret Language.