Common business advice is to work ON your business more than IN it. Great advice for making sure you don’t get caught up in daily tasks. However, better advice is to work OUTSIDE your business more than ON it. The best thing you can do for your business is to take a look at your business from a different perspective. Especially from the perspective of a consultant from outside your industry and from the perspective of your ideal customers to understand what they need to see, hear and feel to choose your business.
The process of gaining clarity seems like a never-ending process. But an essential one. We need to constantly learn how to say what needs to be said in our marketing and brand message in a more compelling and concise way. In this episode, I explain the difference between your core message and brand message and the journey of clarity.
As the famous quote by Maya Angelou states, “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Never is this more important than in your brand message and customer experience. Find out the importance of how you make people feel in every stage of your business.
There are two episodes coming up where I speak to experts about setting up your work environment to inspire creativity, innovation and productivity. In this episode, I add to that conversation a couple tips about considering your health and well-being in your work environment. Equally if not more important in my opinion. Although it’s not an either/or. It’s all integrated–creativity, productivity, health, well-being. I hope you can apply my suggestions for your optimal life.
There are many unique challenges to being an entrepreneur. The fact is that there’s a fine line, or no line, between ourselves and our business. Therefore, our mindsets can easily get in our way. We are constantly learning new strategies in business and can’t possibly find the time to keep up. We end up running all over the place trying to improve ourselves and apply more action in our businesses. What we need is a healthy, thriving entrepreneur ecosystem.