When you have the right brand, it sells itself. We’ve talked before about how far branding has come, how it no longer can start with the image and work its way inward. These days brands will be exposed very quickly if they don’t come from an authentic place.
Trust-based relationships with your clients is key. Customer’s need to know that they can be honest about their needs and that they will be listened to. It starts with your brand’s lens. If you have a one-sided lens, you’re not going to be able to understand or give your clients the confidence to ask for what they need.
To dive deeper into branding intrinsically, I’ve brought on Emily Soccorsy and Justin Foster.
Emily and Justin are the founders of the intrinsic brand practice, Root + River and the co-authors of “Rooting Up: Essays on Modern Branding.” Working with heart-based leaders, they believe that all great brands are spiritual experiences. Emily and Justin are on a mission to inspire all leaders to go inward – and reframe and redefine the role of brands and their impact on the world.
Find out how to speak your truth and from the heart by downloading this episode now.
THE INNER MUSE AND RIGHTEOUS WARRIORS
“A brand is how other people experience what you believe.” – Emily Soccorsy and Justin Foster
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In LINGO, serial entrepreneur, business coach, and host of Creative Warriors podcast, Jeffrey Shaw reveals how to make your business irresistible to your ideal customers by speaking their Secret Language.