Category: Customer Relations
THE INTELLECTUAL WARRIOR
As you know, I am a big advocate of building that personal relationship with your clients. It’s what will keep them coming back to you again and again. Think about it, how special do you feel when someone remembers your name? What about when they remember the name of people you care about, or details from a previous conversation? It’s almost like magic, isn’t it?
WARRIOR OF A GLADIATOR
Most Creative Warriors struggle with trying to do everything and spend the least amount of time doing the thing they are best at - being creative. If you want to advance your business, there’s no reason you should be the bookkeeper, or the person making spreadsheets and updating calendars. Unfortunately, hiring an employee is complicated and most people shy away from it. They worry about the expense, the taxes, and the search for the perfect person that can do it all to fill their time.
WARRIOR OF GRIT
Some people think email marketing is dead. They couldn’t be more wrong. If you want to really build success in your business, one of the most important things you can do is build a strong email campaign. In the end, it’s the only online marketing asset you can really own. Your social media following will never be owned by you, it’ll be owned by Facebook, or Instagram, or Twitter.
WARRIOR OF URSULA
Do you ever worry that you’re charging too much for your services? If you’re like many Creative Warriors, you do. So many times creatives lack self-worth. They discount themselves so much, that in the end even their clients don’t value them as much as they should. Instead of acting like an item on the clothing rack of Walmart, think of yourself as a limited edition item at Louis Vuitton.
THE NEVER QUIT WARRIOR
So many businesses today stress one thing: customer acquisition. As important as this may seem, studies have shown that 20-70% customers stop doing business with a company in the first 100 days. Then what? Ultimately, customer retention is what will make you more sales in the long run. When you keep your customers happy, they will become your best sales team.
WARRIOR OF PALLAS ATHENA
As people we all want two things: Joy and Money. It’s been a stereotype that we have to choose between one or the other. How many times have you seen the cliche of a starving artist on the verge of eviction every month or the businessman who hates his life but has a garage full of Ferraris? The truth is we can have our cake and eat it too. Especially as a Creative Warrior.
UNIVERSAL WARRIOR
Often when people think of branding they think pretty colors and pictures, catchy slogans and jingles, or large marketing departments and resources a solopreneur couldn’t afford. When it comes down to it, branding really is one of the most important things you can do for your business - and you don’t need a big budget for it.
WARRIORS OF PAST EXPERIENCE & DETACHMENT
Public speaking is people’s #1 greatest fear. But why are we so scared of it? Is it because we’re afraid to be judged by others or is it because we aren’t passionate about the ideas we’re speaking about? When you get in front of an audience and you’re actually passionate about the idea, the fear vanishes. Your desire to spread knowledge and awareness is felt by the audience, neutralizing the fear of judgement.
CLARITY WARRIOR
The word “quiz” can conjure up images of stressful days in school, or gimmicky Buzzfeed posts your friends have shared. In reality, quizzes are one of the most powerful marketing tools you can use today. People don’t want to be one of a million, or even one in a million. They want to be THE one in a million. In order to do that, you need to really know them. You need to know their language, their habits, and what they really need.
BEN FRANKLIN WARRIOR
Perception is everything in business. You want people to be able to look at you and your brand, and feel a connection. When a customer feels they know you, what you stand for, and even who you are on a personal level, they will want to be loyal to you. It’s often times scary for us to put ourselves out there. As business owners we want to hide behind our business name.
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In LINGO, serial entrepreneur, business coach, and host of Creative Warriors podcast, Jeffrey Shaw reveals how to make your business irresistible to your ideal customers by speaking their Secret Language.
