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Most of us have something that we’re really into. Maybe it’s a band, a sports team, or Harry Potter. Whatever it is, most of us can say we’re big fans of something and that we enjoy sharing in that community. But we often think of fandom as a surface level experience. In reality what we’re experiencing is a human bonding through a shared experience. And these days fandom can be found in so much more than sports or entertainment.

Customers are hungry for human connection. Because of this, businesses and entrepreneurs are going back to the basics of building, connecting with, and honoring their fans. Some might even believe that nowadays cultivating relationships with their fans is more important than making sales. 

To dive deeper into the power of fandom I welcome back to the show my buddy, David Scott Meerman. 

David is an internationally acclaimed marketing strategist, entrepreneur, advisor to emerging companies, VC strategic partner, and bestselling author of 10 books. He is best known for his book “The New Rules of Marketing and PR,” a perennial seller for over a decade. His latest book “Fanocracy: Turning Customers into Fans and Fans into Customers” is available now. 

Download this episode now to discover how your business can nurture its truest fans. 


“You live a better life when you’re passionate about something.” - David Meerman Scott

Highlights -

    • Fandom is no longer for sports and entertainment. Fandom can be for anybody. 
    • Getting into physical proximity with your customers can help connect with them and build relationships. 
    • Selfies can help build emotional bonds by creating virtual proximity with developing fans. 
    • Let go of your creations. Give your fans the freedom to do what they will with your work. 
    • Passion is infectious. People want to work with passionate people. 
    • If you want to build fans, letting people talk about you is the first step. 
    • Be smart with your long term model. The idea is to develop sustainability through a passionate fan base.

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Music by Jawn


Affiliate Links: Disclosure of Material Connection: Some of the links in the post above are “affiliate links”. This means that if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products and services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”