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One of the most important things you can do in this world is discover your purpose. It’s really heartbreaking when an entrepreneur spends decades building a business that’s something they don’t care about. They start to feel burned out, and are too scared to try anything else because they’ve become dependant on the income that’s been created.

The good news is, you can start making sure your business’ purpose lines up with your personal purpose at any time: and the sooner the better. You do that through brand identity. This is where you explore exactly what your business is and how you communicate it to your target consumer.By knowing what you stand for, and what your company is all about allows you to make the changes you may feel are necessary.

And don’t be afraid of change. It’s important in every business. The world is constantly changing, and any business that’s been around for decades has had to make changes to fit into this constantly evolving world.

On this episode of Creative Warriors, I am joined by branding expert Gregory Diehl. Gregory Diehl is the author of multiple Amazon best-selling books on identity development for businesses and individuals. He is also the founder of Identity Publications, an organization that produces and publishes meaningful books containing ideas that matter.

Download this episode today to learn how you can find purpose in your business that will make your personal life feel fulfilled.


“The last thing you want is to find success in something you don’t actually care about.” -Gregory Diehl

Highlights -

  • The point of brand identity is for people to know if they love you or hate you.
  • You need to know what you are trying to communicate right away.
  • There’s not only a personal purpose, but also a purpose in your business.
  • Ask what changes you need to make to maintain your success.
  • You can turn something you don’t care about into something you care about.
  • Be the kind of person who works towards mastery of their environment.
  • We make decisions, not based on reality, but based on the stories of how we see things.
  • Know the stories happening in the minds of your customers.
  • Empathy is the bridge between two stories.
  • The role of a business is to trade something of value for something of higher value.
  • Your customers are looking for an increase in happiness and value according to their perspectives.
  • Break through your limitations on how big your brand can be.
  • Don’t assume there is only so much you can do.

Guest Contact -

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Resources -

  • 12 Must-Have Mindsets for Uncommon Entrepreneurs! A FREE tool for Creative Warriors to help you get clear on the ways you need to think differently to get the results you want. We’ve been handed a whole bunch of malarky about who we are and how business works that simply doesn’t work for us. It’s time to set it straight! This tool will give you the insights you need to think your way to success as a Creative Warrior and keep you on track.
  • Check out the Creative Warriors RESOURCE page! A collection of the best companies, hand-selected, to help you succeed! You’ll find vendors, services, products, and programs to help you Create, Serve, and Be Prosperous! All these companies have been used and approved by Jeffrey and most are used every day in his business.
  • Music by Jawn


Affiliate Links: Disclosure of Material Connection: Some of the links in the post above are “affiliate links”. This means that if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products and services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”