There seem to be as many definitions of strategy as there are people on earth. Practically every business owner has different ideas of what strategy means and how to apply it. It’s time we take a moment to setting our heads straight about strategy.
Applying informed strategic practices can be the deciding factor in how successful a business is. Most businesses are built backwards. The right way to build your business is to deeply understand your ideal customer and then construct your business in a way that speaks to them. Additionally, there are many myths about strategy practices that I want to bust for my community of Creative Warriors.
To break down the strategic mindset for us, I’ve brought on Chuck Bamford. Chuck Bamford, Ph.D., is the Managing Partner of Bamford Associates, LLC, a strategy consulting firm that has worked with hundreds of organizations as they develop and implement a compelling strategy. He is an Adjunct Professor of Strategy at Duke University (Fuqua) and the University of Notre Dame (Mendoza), and was previously a professor at Texas Christian University and the University of Richmond, among others. His latest book is The Strategy Mindset 2.0: A Practical Guide to the Design and Implementation of Strategy. Learn more at bamfordassociates.com.
To learn about the five elements that every business should examine for themselves, download this episode now.
THE DR. STRANGE WARRIOR
“You cannot cut your way to success.” - Chuck Bamford
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In LINGO, serial entrepreneur, business coach, and host of Creative Warriors podcast, Jeffrey Shaw reveals how to make your business irresistible to your ideal customers by speaking their Secret Language.