Tag: Purple Cow

WARRIOR of Patience

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Today’s episode is a mind-opening conversation proving that anything is possible. If you’ve ever thought that’s not going to work in my industry or, sure, maybe for someone else but not me, think again. Our guest has achieved phenomenal success in an easily overlooked industry and proves anything is possible with determination, a system and a willingness to consider new ideas. (more…)

WARRIOR of Perseverance

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Whether you refer to it as an avatar, perfect client or buyer persona, the message is clear. If you want to connect fully with your clients, you must clearly understand how they think, act, react and feel. In today’s episode, we’re peeling back the rationale for building a buyer persona. (more…)