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WARRIOR of Strategy


It’s time to shake up your social media strategy! If you’re currently active in social media, our guest today will help you improve your strategy. If you’re not using social media to promote your brand, this episode hands down will inspire you to get in the game, like a Creative Warrior renegade.

Amy Jo Martin had a social media following of more than a 1.2 million and was named the third most powerful woman on Twitter by Forbes. She travels the world to speak about the latest trends in innovation, the future of social communication and women in business.

Amy Jo, author of New York Times best-seller Renegades Write the Rules, founded Digital Royalty in 2009 to help corporations, celebrities, and sports entities humanize their brands online. She has worked closely with world-renowned brands such as Hilton Worldwide, Dwayne “The Rock” Johnson and Shaquille O’Neal to successfully personalize their presence. Her motto is, humans connect with humans, not logos.

A true renegade, Amy Jo was there in the wild wild west days of social media when there were no rules in place. After asking for a lot of forgiveness instead of permission, she became recognized as a social media pioneer.

WARRIOR of Strategy

“Being excellent earns you an audience but keeping them requires something more personal.”
-Amy Jo

Highlights -

  • Leveraging social media as a communication tool
  • Converting prospects into clients
  • Defining your social media strategy
  • How do you decide what “Too Much Info” online is?
  • Having a return-on-influence with your social media strategy

Resources -

  • Free Webinar: I’ll be sharing how to leverage your creative side and use it as an advantage in business. Join me for my free webinar, How To Succeed In Business When You’re Marketing Yourself and Your Talent. Register here or text warrior to number 33444 to register and unleash your creative thinking to propel your business forward.
  • 17hats has an all-in-one system for contact, projects, invoicing, calendar and so much more! Eliminate the overwhelm and get back the time you want to be creative in your business. Find you freedom and get your free 17hats trial here and a 10% discount for life!
  • Getting your point across in business can be tricky. Grammarly uses a browser extension to check your text for spelling and grammatical errors anytime you write something online to help you avoid mistakes in comments, tweets, and status updates. Get access to your own private editor 24/7!
  • Regain time and transform your commute, workout or chores into fun, productive ME TIME! Audible books are offering a free audio book, try it, like it and stay or cancel and keep your free Audible book. Go to Audible Trial.

Guest Contact -

Mentions -

  • “Be real and use your best judgment.” Tony Shea

Gifts -

Are YOU a Creative Warrior? Find out and take the Creative Warrior Assessment for FREE (normally $10).

Check out Creative Warriors Gifts Page where you can check out the free gifts from previous guests.

Affiliate Links: Disclosure of Material Connection: Some of the links in the post above are “affiliate links”. This means that if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products and services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

If no gift: