Building a brand is all encompassing. It includes your product or service and also includes your brand image, why you do what you do, knowing who you serve and so much more. You will never look at branding and positioning the same way after you listen to the episode. (more…)
Being unique is career insurance. There is no better way to stand out from your competition than to take your big idea, make it unique and put it out into the world. If you are passionate about helping others, Dorie Clark has exceptional advice on how to take control of your professional life and make a big impact. (more…)
Our always-on, web-driven world has new rules for competing and business growth. Advanced planning is out – agile is IN! Businesses who are real-time responsive will be far more successful than those who fear change and stick to a preconceived plan. (more…)
Building a business takes a leap of faith. Achieving your goals takes persistence and coming back after losing it all takes a big dose of resilience. Jonathan Rivera gave up trading time for money as an electrician 11 years ago to pursue freedom. He made it big, lost it all in the “financial crash” and learned what it truly means to pursue your passion. (more…)
Blogging like all forms of communication is less daunting when you know the rules(and when to break them). It’s even easier when you find an expert who is willing to offer valuable insider tips and insights. (more…)
Building your business is not about hiding what makes you unique. In fact, it’s quite the opposite! It’s about embracing what makes you unique! If you’ve ever felt like an outsider, this is for you!
Chris Brogan’s latest book, The Freaks Shall Inherit The Earth, is terrific at supporting those of us who beat to a different drum. (more…)
The way we use social media continues to rapidly morph and change at a pace most could never have imagined. When social media is used well it can dramatically increase your ability to successfully navigate this web of technology, literally removing the barriers of space and time between you and your followers. Yet, used incorrectly, Bryan Kramer explains all your efforts could be futile and create dismal results on social media in our digital world. (more…)
The world of online content creation can be a overwhelming place for the creative business owner. Even when it’s not, at minimum, its daunting. It’s common knowledge that in todays content laden eEnvironment that top performers offer meaningful and valuable content that their customers can rely on. The key to a successful content marketing business strategy is shared by Barry Feldman. (more…)
Today is the age of influence! Anyone with the will can build a brand, effect change and make a difference. In many ways it the height of creativity. You can use todays technology and your skills in ways that are limited only by your imagination. Big statements and our guest, Ted Rubin believes that our ability to engage with our customers and building relationships has never been easier and creates a return on relationships. (more…)
In LINGO, serial entrepreneur, business coach, and host of Creative Warriors podcast, Jeffrey Shaw reveals how to make your business irresistible to your ideal customers by speaking their Secret Language.