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Do you have moments of feeling unfulfilled in your life? Perhaps you’re chasing the wrong purpose. To really know what you should be doing in life, you need to discover your WHAT. What is it you’re good at? What is it you are meant to do? So many people focus on the why, and it is important to know why you do what you do. But without the WHAT, you’re never going to be able to master your talents.

Have you ever known someone who was really smart, but ended up doing nothing with their talent? Known someone who was amazing at basketball, but never even tried out for their college team? They didn’t understand what it was their gift is. The good news is, it’s never too late. You can discover your WHAT now, and use it to leverage your field. Sometimes we’re just too close to ourselves to really realize our purpose, which is why I brought on an amazing guest to dive further into it: Steve Olsher.

Steve is known as the world’s foremost reinvention expert. Famous for helping individuals and corporations become exceptionally clear on their WHAT – that is, the ONE thing they were created to do. His practical, no-holds-barred approach to life and business propels his clients towards achieving massive profitability while also cultivating a life of purpose, conviction, and contribution.

Download this episode today and learn how you can discover your what your WHAT is.


“How do we reclaim our own lives?” - Steve Olsher

Here’s the link to my TEDx talk at TEDLincolnSquare. Please watch and share!

My book, LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible is now available!

Highlights -

  • Your why is that which you choose.
  • Your WHAT is in your DNA.
  • A gift without the desire to master is an ill received opportunity.
  • Just because you have a certain talent doesn’t mean you will be talented.
  • Certain people are triggered to do positive things when they are told they can’t do something.
  • If we are going to excel on a consistent base it’s super important to understand what allowed us to excel in past moments.
  • A wrong decision can set up back a day, a month, a year, or even a decade.
  • Reinvention has nothing to do with changing, it’s getting back to the core of who you really are.

Guest Contact -


Resources -

  • 12 Must-Have Mindsets for Uncommon Entrepreneurs! A FREE tool for Creative Warriors to help you get clear on the ways you need to think differently to get the results you want. We’ve been handed a whole bunch of malarky about who we are and how business works that simply doesn’t work for us. It’s time to set it straight! This tool will give you the insights you need to think your way to success as a Creative Warrior and keep you on track.
  • Check out the Creative Warriors RESOURCE page! A collection of the best companies, hand-selected, to help you succeed! You’ll find vendors, services, products, and programs to help you Create, Serve, and Be Prosperous! All these companies have been used and approved by Jeffrey and most are used every day in his business.
  • Music by Jawn


Affiliate Links: Disclosure of Material Connection: Some of the links in the post above are “affiliate links”. This means that if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products and services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”