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WARRIOR of Purpose


Whether you are aware of it or not, we are all influenced every day by the behavior of others. Our purchases, our behavior, our big and small choices. Sometimes influence is invisible; sometimes it’s much more apparent, and often we see how others are affected, but not how we are.

What’s important is that we understand the power of social influence because it can draw customers to us and also can keep them away. We’re are excited to talk with Jonah Berger the bestselling author of multiple books including Contagious: Why Things Catch On and to specifically discuss his latest book, Invisible Influence: The Hidden Forces that Shape Behavior.

Jonah is a Marketing Professor at the Wharton School at the University of Pennsylvania and a world-renowned expert on word of mouth, social influence, consumer behavior, and how products, ideas, and behaviors catch on. He has published dozens of articles in The New York Times, Wall Street Journal, and Harvard Business Review. Jona is also a popular speaker and consults for companies like Google, Coca‐Cola, GE, General Motors, and The Gates Foundation.

WARRIOR of Purpose

“Understand if your customer trying to fit in or stand out?”
-Jonah Berger

Highlights -

  • Impact of social influence
  • Being optimally distinct
  • How others activate our decisions
  • Potential value of repetition
  • The surprising effect of mimicry

Resources -

  • Grammarly
    Getting your point across in business can be tricky. Grammarly uses a browser extension to check your text for spelling and grammatical errors anytime you write something online to help you avoid mistakes in comments, tweets, and status updates. Get access to your own private editor 24/7!
  • Audible Trials
    Regain time and transform your commute, workout or chores into fun, productive ME TIME! Audible books are offering a free audio book, try it, like it and stay or cancel and keep your free Audible book.
  • Free Webinar
    I’ll be sharing how to leverage your creative side and use it as an advantage in business. Join me for my free webinar, How To Succeed In Business Marketing Yourself and Your Talent. Register here or text warrior to number 33444 to register and unleash your creative thinking to propel your business forward.

Guest Contact -

Mentions -

Gifts -

Jonah is generously offering us an opportunity to grab a couple of his tools on how to make your ideas contagious and how to remember the key ideas when reading a book. Check out Creative Warriors Gifts Page where you can grab Jonah’s offer as well as check out the free gifts from previous guests.

Propel your business forward and register for Week of The Warrior for free. A 7-day mini-course to learn how to leverage your creative powers.

Affiliate Links: Disclosure of Material Connection: Some of the links in the post above are “affiliate links.” This means that if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products and services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”