As entrepreneurs, we can always learn from studying companies that really understand what they’re doing. From branding to customer service, there is always more to learn. I especially get excited when I get the opportunity to unpack a brand with someone who understands it intimately.
Airbnb is a brand that I’ve come to truly respect. I’ll be completely honest- for the longest time, I was not a fan of the brand. But I’ve come to understand and appreciate why they are a brand that is incredibly respected in the hospitality and technology-driven space. Airbnb is a leader in making their customers feel like they are part of a community. They understand how to make people feel like they belong.
To dive deeper into harnessing the power of community, I’ve brought back a friend of mine, Joseph Michelli, PhD. Joseph is an internationally sought after speaker, author, and organizational consultant. His insights encourage leaders and frontline workers to grow and invest passionately in all aspects of their lives. Joseph was named as one of the Top 10 thought leaders in Customer Service by Global Gurus.
To learn about blending technology-driven business with the human need for personalization, download this episode now.
THE FATHER WARRIOR
“Trust has to be given before it can be received.” -Joseph Michelli
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In LINGO, serial entrepreneur, business coach, and host of Creative Warriors podcast, Jeffrey Shaw reveals how to make your business irresistible to your ideal customers by speaking their Secret Language.