WARRIOR of Confidence
I know entrepreneurs and small businesses get the idea that we must create great experiences for our customers. That’s what a customer is paying for is the overall experience. But how many of us are doing anything more that what our customers expect? Does meeting the minimum expectation, maintain or grow a business? Today we’re going to dive into what it really means to create an exceptional customer experience.
Brian Solis is globally recognized as one of the most prominent thought leaders, keynote speaker, and best-selling author in innovation and digital transformation. His new book, X: The Experience When Business Meets Design, explores the importance of experiences and how to design them for customers, employees and human beings everywhere.
As a digital anthropologist and futurist, he also studies disruptive technology and its impact on business and society. Brian humanizes technology’s effect to help people see people differently, understand the changes that are occurring and what we can do to stay relevant, to embrace the change.
WARRIOR of Confidence
“You can’t innovate if you don’t try something new.”
-Brian Solis
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In LINGO, serial entrepreneur, business coach, and host of Creative Warriors podcast, Jeffrey Shaw reveals how to make your business irresistible to your ideal customers by speaking their Secret Language.