Category: Digital marketing
WARRIOR OF COMPASSION
Do you have moments of feeling unfulfilled in your life? Perhaps you’re chasing the wrong purpose. To really know what you should be doing in life, you need to discover your WHAT. What is it you’re good at? What is it you are meant to do? So many people focus on the why, and it is important to know why you do what you do. But without the WHAT, you’re never going to be able to master your talents.
WARRIOR OF SELF LOVE
Something that has always fascinated me is brand storytelling. Many large businesses are straight to the point and matter of fact about their products and services. It makes them feel cold and like a machine, just looking to get in and get out with my money as quickly as possible. On the opposite end, small businesses can be so full of passion and love for every little detail about their business they can overwhelm the customer.
WARRIOR OF KUNG FU PANDA
You know that I am all about making an emotional connection with your audience. Some may feel that’s difficult in our tech heavy world, where it almost seems like we are losing that touch of humanity. In reality, it’s easier than ever - thanks to video. Most of us have 4k ability in our pockets. Video is no longer an investment that costs thousands and thousands of dollars.
THE INTELLECTUAL WARRIOR
As you know, I am a big advocate of building that personal relationship with your clients. It’s what will keep them coming back to you again and again. Think about it, how special do you feel when someone remembers your name? What about when they remember the name of people you care about, or details from a previous conversation? It’s almost like magic, isn’t it?
WARRIOR OF A GLADIATOR
Most Creative Warriors struggle with trying to do everything and spend the least amount of time doing the thing they are best at - being creative. If you want to advance your business, there’s no reason you should be the bookkeeper, or the person making spreadsheets and updating calendars. Unfortunately, hiring an employee is complicated and most people shy away from it. They worry about the expense, the taxes, and the search for the perfect person that can do it all to fill their time.
WARRIOR OF GRIT
Some people think email marketing is dead. They couldn’t be more wrong. If you want to really build success in your business, one of the most important things you can do is build a strong email campaign. In the end, it’s the only online marketing asset you can really own. Your social media following will never be owned by you, it’ll be owned by Facebook, or Instagram, or Twitter.
WARRIOR OF URSULA
Do you ever worry that you’re charging too much for your services? If you’re like many Creative Warriors, you do. So many times creatives lack self-worth. They discount themselves so much, that in the end even their clients don’t value them as much as they should. Instead of acting like an item on the clothing rack of Walmart, think of yourself as a limited edition item at Louis Vuitton.
THE NEVER QUIT WARRIOR
So many businesses today stress one thing: customer acquisition. As important as this may seem, studies have shown that 20-70% customers stop doing business with a company in the first 100 days. Then what? Ultimately, customer retention is what will make you more sales in the long run. When you keep your customers happy, they will become your best sales team.
WARRIOR OF PALLAS ATHENA
As people we all want two things: Joy and Money. It’s been a stereotype that we have to choose between one or the other. How many times have you seen the cliche of a starving artist on the verge of eviction every month or the businessman who hates his life but has a garage full of Ferraris? The truth is we can have our cake and eat it too. Especially as a Creative Warrior.
UNIVERSAL WARRIOR
Often when people think of branding they think pretty colors and pictures, catchy slogans and jingles, or large marketing departments and resources a solopreneur couldn’t afford. When it comes down to it, branding really is one of the most important things you can do for your business - and you don’t need a big budget for it.
Get Jeffrey’s book!
In LINGO, serial entrepreneur, business coach, and host of Creative Warriors podcast, Jeffrey Shaw reveals how to make your business irresistible to your ideal customers by speaking their Secret Language.
