With all that’s going on in the world, it’s never been more important that the distinction be clear between being a small business and being self-employed. This is why I’m so excited that the next episode on Creative Warriors is with Keith Hall, President and CEO of the National Association for the Self-Employed (NASE). In this episode, I share some preliminary thoughts about the conversation. If you’re self-employed, this is the beginning of change for you.
This pandemic is like computer ram running in the background. Always there, spinning, exhausting. I don’t want to make any assumptions that you feel that way, but if you’re like me, you do. And I’ve heard that from many others. I personally have content fatigue. Tired of creating it and tired of receiving it. So we decided to offer you something very different. I asked my friend, Brant Menswar and his band Big Kettle Drum to perform three of their most uplifting songs. If you need to be held up a little right now, these songs are sure to do it! Enjoy!
What could be better than sitting down with a fellow Warrior who is exceptionally grounded in wisdom who also harbors the unique ability to be an amazing business strategist? It’s exactly what we need at this time. To stay present and prepare for a whole new world. Thrilled to share the Talking Stick with Pamela Slim.
Could there be a less obvious opportunity for you in this crisis? An opportunity to stand out, show up, be in service and be remembered? I think there may be and I explore this opportunity in this episode. It’s just a gut feeling and observation and only time will tell. But whether my theory is right or not, the worst-case scenario is it will give you hope.
It’s natural in a time of crisis for your emotions and mindsets to be all over the place. Ranging from conviction to make best use of the time on hand to wanting to curl up in a ball somewhere. From pushing yourself to keep going to knowing when it’s time for some self-care. The truth is, there’s no right way to do this. What you can expect though is to experience a full range of emotions. That is the crisis paradox.
In this episode, I challenge you to think about the after effect of the global pandemic. It WILL have an effect on your business. For better or worse remains to be seen. But make no mistake. With such a global shift, it will affect your business. Not just now, but perhaps years from now. People’s values will change. What’s important to them will change. The time is now to consider how your business fits into the new “norm.”
What’s possible? We are all living under constraints of some kind during this global pandemic. Entire countries under lockdown. Some states in the US under stay at home orders. Almost everyone forced to work at home. Financial constraints frightening and becoming a problem for many. Making do with whatever supplies and groceries we have in our house. In this episode, I explore what’s possible. We look at how constraints can inspire creative solutions.
The global coronavirus pandemic has almost everyone nervous. Maybe even more so those of us in our Creative Warriors community who are afraid of the impact this will have on their business. But there is another side. It is possible to use this time to thrive. This is not my first rodeo in the world-changing events arena. I’ve been through 911, the Great Recession and now this. I have some practical advice for you that I hope you’ll take to heart. Advice that is meant for the unique experience of being a Creative Warrior.
Business owners often fear that price and what they charge for their services and products is going to deter customers. Well, guess what? It should! The impression you create as to approximately what your price range is has a lot to do with attracting your ideal customers and keeping the customers that are going to waste your time away. Find out what stops people from buying and how pricing can help you attract your ideal customers.
Common business advice is to work ON your business more than IN it. Great advice for making sure you don’t get caught up in daily tasks. However, better advice is to work OUTSIDE your business more than ON it. The best thing you can do for your business is to take a look at your business from a different perspective. Especially from the perspective of a consultant from outside your industry and from the perspective of your ideal customers to understand what they need to see, hear and feel to choose your business.