Category: Creativity and Innovation
In this episode, I point out one of the biggest problems in marketing. Showing up as a superficial, surface level version of yourself that is not allowing customers to see the real you. You need to break down the facade and show up authentically and as compelling as you really are. I offer you a way to check your website for yourself and how to solve it.
I love a good ‘why’ story. I’ve shared before my story about Bergdorf Goodman and how I’ve become one of their most loyal customers. I like to share that story because it is part of the foundation of my love for customer service that goes above and beyond. As my guest today so wonderfully puts it, “customer service is not a department. It’s a mindset.”
WARRIOR OF RECIPROCITY
At a photoshoot years ago, a little girl said to me, “You’re bossy.” At the time it set me back and made me consider whether it was true. Yeah, it was and still is true. Find out why being bossy isn’t so bad, why you should also be bossy and why it’s more important now to be bossy. Get your bossy on!
Right now thought leaders are facing some of the most vulnerable times they’ve ever experienced. The current crisis has forced some of our most valued thought leaders into reevaluating how well-rounded their business model truly is. This is the time to look at diversifying your business model.
There seem to be as many definitions of strategy as there are people on earth. Practically every business owner has different ideas of what strategy means and how to apply it. It’s time we take a moment to setting our heads straight about strategy.
WARRIOR OF RECIPROCITY
RuPaul once said, “We’re all born naked. The rest of life is drag.” Everything we put on the outside, from our clothes to a fake smile, is a facade. Find out how not wearing pants in these days of working at home and Zoom calls can help your career. (more…)
People change fast. So, marketing has to, also. As we take this time to evaluate what’s working in our businesses and what’s not we should also be taking a moment to truly understand what works now that might be different from what was working previously.Whether it’s natural shifts in customer-centric marketing, or the shift to digital business due to the pandemic, things are always changing.
WARRIOR OF RECIPROCITY
In today’s fast and ever-changing world, ten, five, even one-year plans may completely ineffective. Remember when we all made plans for how 2020 was going to be the year for clear vision and making big leaps forward? How did that work out? Find out how to create in the moment, follow what’s unfolding and build your greatest success. You’ll also hear how you are uniquely qualified for this.
Regardless of what stage of business you are in, it is important to understand how you are positioned if something unplanned were to happen. A crisis- such as pandemic- forces business to roll out their contingency plans, pivot their trajectories, and make some really hard decisions. Times like this can make any business, big or small, feel like a startup navigating a vast ocean.
WARRIOR OF RECIPROCITY
There’s a lot to consider as states and towns start to reopen businesses after having been locked down for two months. Of course, you need to follow your state and local regulations. But as always, I’m more interested in the human side of doing business than regulations. In this episode, I share an email I received, my response and some ideas to reopen your business in the most considerate way possible.
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In LINGO, serial entrepreneur, business coach, and host of Creative Warriors podcast, Jeffrey Shaw reveals how to make your business irresistible to your ideal customers by speaking their Secret Language.
