As we move deeper into this stressful time of waiting out the coronavirus, many of us are working from home or isolating ourselves for safety. I find that when there is uncertainty or chaos abound, that is when it is most important to push forward with whatever it is that makes us Creative Warriors. This is the perfect time to turn your space into one that will keep you on a path of productivity and help ease anxieties. And often that means decluttering.
Every once in a while a company comes around that raises the standard of what business should be. Whether it’s carving out a unique identity, or setting a new standard for exceptional customer service, Zappos has become a shining example of how prioritizing service can make you one of the world’s greatest companies.
For some of us, online transactions are nerve-wracking. For others, live events are where the anxiety lies. Many businesses do perfectly well existing in one space over the other. But as technology and life become more and more integrated, shouldn’t we always be looking at how to exist in a field we’re not playing in?
It’s easy to fall into the trap of thinking you’re not creative because you’re not in a “creative” field. But creativity is, in fact, for everyone and creative thinking is a skill that anybody can develop. Having a creative process can be an inclusive strategy for all individuals and groups in a business to start thinking outside of the box.
I hesitate to discuss the journey to becoming a speaker because it is such a specific subject and, frankly, there’s a lot of content out there on it. However, there remains a lot of valuable information about the speaking industry that is still untapped and whether or not you are pursuing a career in speaking, understanding it can be valuable to all Creative Warriors.
We often think of B2B as the opposite of B2C; where B2C is about serving people, B2B is serving a company. However, it is important to keep in mind that B2B is still B2H marketing- that is, Business to Human. I’m thrilled to take some time this week to unpack the nuances of the B2B world and the lessons we can learn from current B2B trends.
Some of you might know that I moved down to Miami from New York City in order to combine my love for city life, architecture, and a more relaxed pace of living. For me, Miami inspires me in more ways than one. Additionally, I’ve always known that my environment heavily informs my productivity and thus have always strived to create an optimal workspace that promotes both efficiency and creativity.
I love discovering new ways of thinking, especially if it means finding creative ways to view my business from a different angle. When things are going well it can be difficult to see the things that might be holding your business back. The question then becomes: what can we do to see our business with fresh eyes?
Has social media ruined the meaning of engagement? Actually, social media is just the base camp for the type of engagement that is currently available to us. There is nothing wrong with getting ‘likes’ but humans are desperate for more. What do we do with these ‘likes.’ How do we build from there? Whether it’s taking care of employees or courting customers, it’s time we start striving for a higher level of connection.
Most entrepreneurs understand how important it is to have a clear purpose. Unfortunately for many, “purpose” has become more of a marketing tool and has lost its authenticity. There are plenty of brands, however, that have been able to keep their purpose clear, instilling pride from their consumers, and, as a result, have a competitive advantage to those that don’t.
In LINGO, serial entrepreneur, business coach, and host of Creative Warriors podcast, Jeffrey Shaw reveals how to make your business irresistible to your ideal customers by speaking their Secret Language.