THE WARRIOR OF PERSUASION
When I had back surgery, my doctor told me everything that would happen except for one thing: there would be machines on my legs pumping my blood. I woke up and immediately thought I was paralyzed. If my doctor had told me this was going to happen, it would have saved me that moment of fear. It’s true in business, too.
THE WARRIOR OF HERMIONE
Balance is impossible to find. There are always challenges and unexpected responsibilities that throw off this fictional ideal. There is no perfect ratio of work life and home life that will magically solve your problems.
THE WONDER WOMAN WARRIOR
So often we disempower ourselves because we look through a lens of excuses. When our businesses aren’t doing well, we’ll say, “The economy is bad” or “Email marketing is dead” instead of looking for ways we can do better. It’s time to stop depending on others and find strength within ourselves.
THE SOURCE WARRIOR
I talk all day long. Speaking is my profession, so I take care of my instrument by steaming my throat every morning and doing vocal warm-ups. It’s no different than the drills I would practice if I were an athlete- talking is my sport. But vocal training isn’t just important for professionals. It’s for everyone.
WARRIOR OF GRIT
People often say to me, “I don’t have enough time.” This is a scarcity mindset. If you don’t have enough time, what else do you not have enough of? You actually do have enough time, you just might be feeling powerless to choose how you spend it.
THE NEEN JAMES WARRIOR
We spend too much time trying to “sell” to people who are not a good fit for our business. How many business cards for people who will never use your service do you need? The answer is zero. We also often use violent sports or battle analogies to describe the process of selling which creates adversarial atmosphere. Instead of these approaches, we should be thinking of selling as solving problems. Ian Altman calls this “Same Side Selling.”
THE BIG VOICE WARRIOR
As small businesses owners, we can often put ourselves down. We say, “Oh, it’s just this little thing I do.” Often it’s the mom or dad who is running a business but also shuffling kids around or the creative with their own small list of clients. It’s so easy to minimize what we do, but we need to respect our little business.
THE WARRIOR OF CREATIVITY AND PERSISTENCE
It’s hard to talk negatively about positive thinking. But positive thinking means you’re actually attached to the negative. If you think there was a reason for suffering it will cause you to stay in suffering.
THE GRIT AND HUNGER WARRIOR
Artists are so often plagued by feelings of self-doubt. We’re afraid to go after what we really want because we wonder if we’re competitive enough to create a sustainable life. We’ll talk ourselves out of pursuing a career in the thing that we love and try to fix our square peg into a round hole.
THE STAND UP WARRIOR
A lot of creatives think we are doomed to a life without systems because that’s not our natural inclination. Our business is “us,” which makes it difficult to scale. I know that I personally have trouble making the connection between who I am as a photographer and my branding.
In LINGO, serial entrepreneur, business coach, and host of Creative Warriors podcast, Jeffrey Shaw reveals how to make your business irresistible to your ideal customers by speaking their Secret Language.