Category: Customer Relations
HEALTH AND FITNESS WARRIOR
All of us entrepreneurs have heard about the importance of building a brand. What you’re not hearing enough is the importance of building a personal brand. People don’t follow a brand, they follow the founder. They don’t think SpaceX, Virgin, or Apple. They tend to think Elon Musk, Richard Branson, and Steve Jobs.
CONSTRAINT AND GRACE WARRIOR
Ever feel like you’re not smart enough for business? That maybe you don’t have the IQ you need? To be honest, it’s not about your IQ. It’s about your emotional intelligence. Let’s face it, most business isn’t conducted with logic: it’s conducted with feelings. If you can unlock that emotional intelligence, you can tap into what really makes your customers tick. You’ll be able to pull yourself out of the equation and begin to really help them.
THE RESOURCE WARRIOR
As creatives we’ve all heard about the importance of creating good habits. After all, it’s not people who decide their destiny: it’s their habits that decide it for them. One problem I’ve noticed a lot of people I coach have is that they try to do too much all at once. They try to change their entire routine for the day, and it makes things complicated. Chances are a huge change, even an hour or more, can be nearly impossible to turn into a habit. You’re more likely to fall back into your old habits and not make the progress you want.
THE SYSTEM WARRIOR
Many Creative Warriors tend to think it’s impossible to harness the thing they are best at: creativity. They think it’s just a fountain that you let explode, and try to sort it all out later. There is a way to help with this. It’s by creating a solid system. It seems like rules would restrict your creativity, and a system would burn you out: but that’s actually not true. A good system will allow your mind to do what it does best. It’ll autonomize the tedious things that waste your time every day.
THE DON’T PANIC WARRIOR
There’s one thing I’ve always been intrigued to study, and I’m sure you have too: body language. The idea that people may be saying more than they realize; that you’re uncovering their secrets. It’s a really exciting thing. There are a lot of myths, though, in the study of body language. The first is that people can’t lie with their bodies. Of course we can, and of course we all do. All it takes is being aware of what your body is doing, and know what other people may be reading.
THE WHO CAN HELP ME WARRIOR
If you’re like me, chances are you don’t like the idea of networking. It might feel a little sleazy, and conjure up images of a guy at an event passing out business cards to everyone he meets. In reality, that isn’t networking - or at least it shouldn’t be. You’re already in a huge network. You’re probably six degrees away from meeting everyone you already need and want to meet.
WARRIOR OF GRATITUDE
Most entrepreneurs I know enter a business looking to do what someone else does, only do it better. In the end, how much better can you do? 10%? 15%? You don’t want to do what everyone else does, you’ll just get lost in the crowd. Instead, do the exact opposite.
WARRIOR OF COMPASSION
Do you have moments of feeling unfulfilled in your life? Perhaps you’re chasing the wrong purpose. To really know what you should be doing in life, you need to discover your WHAT. What is it you’re good at? What is it you are meant to do? So many people focus on the why, and it is important to know why you do what you do. But without the WHAT, you’re never going to be able to master your talents.
WARRIOR OF SELF LOVE
Something that has always fascinated me is brand storytelling. Many large businesses are straight to the point and matter of fact about their products and services. It makes them feel cold and like a machine, just looking to get in and get out with my money as quickly as possible. On the opposite end, small businesses can be so full of passion and love for every little detail about their business they can overwhelm the customer.
WARRIOR OF KUNG FU PANDA
You know that I am all about making an emotional connection with your audience. Some may feel that’s difficult in our tech heavy world, where it almost seems like we are losing that touch of humanity. In reality, it’s easier than ever - thanks to video. Most of us have 4k ability in our pockets. Video is no longer an investment that costs thousands and thousands of dollars.
Get Jeffrey’s book!
In LINGO, serial entrepreneur, business coach, and host of Creative Warriors podcast, Jeffrey Shaw reveals how to make your business irresistible to your ideal customers by speaking their Secret Language.
