Category: Entrepreneur
WARRIOR of Reciprocity
Usually when we look at happiness, we wonder why we are not happy or as happy as we’d like to be. Well, what about the opposite? What about wondering why you feel happy and how there are plenty of reasons why you shouldn’t be happy? That got me curious as to what the root of happiness is. What is it that prevails, that lies beneath the challenges and circumstances, that enables us to still feel happy? I’ve come up with things. For now anyway. I suspect this will be a constant exploration.
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WARRIOR OF KUNG FU PANDA
You know that I am all about making an emotional connection with your audience. Some may feel that’s difficult in our tech heavy world, where it almost seems like we are losing that touch of humanity. In reality, it’s easier than ever – thanks to video. Most of us have 4k ability in our pockets. Video is no longer an investment that costs thousands and thousands of dollars.
WARRIOR of Reciprocity
The video for my TEDx talk at TEDxLincolnSquare came out last week. Along with messages of congratulations, many people have asked about how they too, can get the opportunity to speak at a TEDx event. In this episode, I not only offer some practical tips about what I learned from applying 13 times and crafting the talk, but also the wild story behind my talk. Buckle up! This is a brutally honest story about my journey to TEDx which will hopefully help you make your TEDx dream come true.
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THE INTELLECTUAL WARRIOR
As you know, I am a big advocate of building that personal relationship with your clients. It’s what will keep them coming back to you again and again. Think about it, how special do you feel when someone remembers your name? What about when they remember the name of people you care about, or details from a previous conversation? It’s almost like magic, isn’t it?
WARRIOR of Reciprocity
It’s one thing to say “no” to what you don’t want to do anyway. It’s quite another thing to say “no” to things that you do want to do. Why would you? To make space for what you REALLY want to do. Now that’s commitment! Find out about the benefits of saying “no” and how making space doesn’t have to mean you’re forcing yourself to choose a niche.
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WARRIOR OF A GLADIATOR
Most Creative Warriors struggle with trying to do everything and spend the least amount of time doing the thing they are best at – being creative. If you want to advance your business, there’s no reason you should be the bookkeeper, or the person making spreadsheets and updating calendars. Unfortunately, hiring an employee is complicated and most people shy away from it. They worry about the expense, the taxes, and the search for the perfect person that can do it all to fill their time.
WARRIOR of Reciprocity
Do you know how it’s difficult to develop an elevator phrase or a 2-minute pitch? How hard it is to get your point across and say all that you want to say in a short period of time? Now imagine when it comes to getting the attention of a prospective customer or client in a noisy marketing world, you have 9 seconds or less to get their attention. That’s the challenge with branding. That’s why branding is a 9-second pitch.
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WARRIOR OF GRIT
Some people think email marketing is dead. They couldn’t be more wrong. If you want to really build success in your business, one of the most important things you can do is build a strong email campaign. In the end, it’s the only online marketing asset you can really own. Your social media following will never be owned by you, it’ll be owned by Facebook, or Instagram, or Twitter.
WARRIOR OF URSULA
Do you ever worry that you’re charging too much for your services? If you’re like many Creative Warriors, you do. So many times creatives lack self-worth. They discount themselves so much, that in the end even their clients don’t value them as much as they should. Instead of acting like an item on the clothing rack of Walmart, think of yourself as a limited edition item at Louis Vuitton.
WARRIOR of Reciprocity
What’s the fastest way to grow your business and be profitable? Should I tell you or make you listen to the episode? Hmm…..alright, I’ll tell you. It’s to only work with your ideal customers. Does that sound obvious? Then why do so many businesses accept whatever business comes along and never get ahead? You’ll have to listen to the episode to understand how working with your ideal customers is your #1 growth strategy and especially to hear what NOT to do.
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Get Jeffrey’s book!
In LINGO, serial entrepreneur, business coach, and host of Creative Warriors podcast, Jeffrey Shaw reveals how to make your business irresistible to your ideal customers by speaking their Secret Language.
