Pivoting seems to be all the rage these days. Businesses talking about pivoting in order to thrive or survive during the pandemic and subsequent impact on the economy. I propose that most small businesses and self-employed business owners do not need to make a pivot. They need to evolve instead. Listen in to understand the important difference for you and your business.
Let’s be realistic. When you’re self-employed, there are times you work for less than your full value. In this episode, I lay out an actual, realistic process to determine how much less than your full value you should accept and when to say no. The intention is to make you feel empowered, not ashamed. (more…)
The most basic formula for success is the intersection of meaning and marketability. You have to connect the meaning of what you do to what the world wants. I share three amazing entrepreneurial journeys of clients I recently worked with in my Small Business Branding program. These stories will inspire you and get you thinking about your intersection of meaning and marketability.