I’ll admit that the idea of creating a brand new category is intimidating. Not many of us feel like we might be the next Steve Jobs. But creating categories is not only more approachable than we think, but often right in front of us. All it takes is a simple re-framing of how you position your business as a specific human-focused solution.
I consider myself a productive person. I have hard systems, apps, and even color-coding that I use to make sure that I complete projects and tasks in a timely fashion and still have time for myself. However, it’s a topic that I love digging into. Who doesn’t want to find new ways to streamline their productivity? We Creative Warriors often have a lot of projects we are juggling and in an industry that is becoming more tech-reliant, it is important to know when things are helping, and when they are slowing us down.
The world is moving deeper into the digital world and at an alarmingly fast pace. As a result, today’s technology has leveled the business playing field. In this fast-moving virtual age, establishing a strong personal brand has become a critical part of being a Creative Warrior.
As entrepreneurs, we can always learn from studying companies that really understand what they’re doing. From branding to customer service, there is always more to learn. I especially get excited when I get the opportunity to unpack a brand with someone who understands it intimately.
Often when launching a new company or business, we are looking for a map that will guide us from seed to conception. On my journey, I looked for any source that would help me on my path. Some strategies worked, but many of them did not.
When people think about making changes in their business, they often think about massive life-altering changes. What if the changes we need to make are small detail-oriented changes? Subtle improvements in our customer service can increase the value of our relationships leading to major results over time. We can alter the way we interact with our customers making them feel more appreciated, recognized, and understood.
As Creative Warriors, we’re always looking for ways to expand our business and build new relationships. We often look for things outside of ourselves that will help us gain a strategic advantage. What if the edge we need is something we currently possess? A gift and an ability that is within us already.
I am continuously looking for new authentic ways to connect with people. Personal connections have been essential for me when looking to create new business relationships. It’s a vital part of my professional strategy. The goal is to expand my business in an organic way that genuinely connects with the people I intend to work with professionally.
In business, we’re often taught to achieve at all costs. But what if there’s a better way to approach entrepreneurialism that still leads to success and achievement. A way to bring more peace, calm, and artistry to your business life. Being an entrepreneur is similar to being an artist. You are creating something from nothing, and you genuinely care about what you’re creating. For Creative Warriors, your business is truly an extension of you and what you want to offer the world.
Sometimes I have concerns about technology and the impact it is having on society. Whether positive or negative, it has become an integral part of our lives, both professionally and personally. With the advances we’ve made in technology, there are still some significant questions about its impact. Will it lead us to a perfect or a dystopian future? Is it possible to merge technology and humanity in a positive, constructive way?
In LINGO, serial entrepreneur, business coach, and host of Creative Warriors podcast, Jeffrey Shaw reveals how to make your business irresistible to your ideal customers by speaking their Secret Language.